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姓名 黃譯(Huang Yi)  查詢紙本館藏   畢業系所 經濟學系
論文名稱 電池特性與純電動車價格-臺灣的實證研究
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摘要(中) 本文旨在探討電池特性變數對於臺灣電動車售價是否有顯著的影響,以及進階分析 車款型式、車廠國家等電動車其他變數對於臺灣電動車售價的影響。以台灣民國 110 年 12 月-112 年 2 月之純電動車款資料為研究樣本,運用特徵價格模型進行實證研究。
實證結果顯示,電池容量變數與價格的百分比變化呈現一比一的關係,明顯反映出 里程焦慮的存在以及台灣消費者對純電動車動力是否充足的擔憂。台灣消費者對於純電 動車之品牌偏好與汽柴油車相同,歐洲高階車款之品牌價值受到較高的評價,車廠能訂 定較高的售價。以及 SUV 車型在臺灣市場上較受消費者歡迎,在規模經濟下,國產與日 本品牌的車款在產品成本較有優勢,因此在售價的部分較有競爭力。
摘要(英) The purpose of this paper is to explore whether battery characteristic variables have a significant
impact on the selling price of electric vehicles in Taiwan, and to further analyze the influence of other variables of electric vehicles, such as model type and country of car manufacturers, on the selling price of electric vehicles in Taiwan. Taking Taiwan′s pure electric vehicle data from December 2021 to February 2023 as the research sample, the empirical research was conducted using the hedonic price model.
The empirical results show that there is a one-to-one relationship between the percentage change in battery capacity and the change in price, which clearly reflects the existence of mileage anxiety and Taiwanese consumers′ concerns about whether the power of pure electric vehicles is sufficient. Taiwanese consumers have the same brand preference for pure electric vehicles as gasoline vehicles, the brand value of European models is highly valued, and suppliers can set higher prices. SUV models are more popular with consumers in the Taiwan market, under the economies of scale, brands have an advantage in product cost, so they are more competitive in terms of selling price.
關鍵字(中) ★ 電池特性
★ 特徵價格分析
關鍵字(英)
論文目次 目錄
中文摘要 ..............................................................................................................................................i ABSTRACTS...................................................................................................................................... ii 致謝 ................................................................................................................................................... iii 目錄 ....................................................................................................................................................iv 圖目錄 .................................................................................................................................................v 表目錄 ................................................................................................................................................vi 第一章 緒論 ....................................................................................................................................1
第一節 研究背景與動機...........................................................................................................1 第二節 資料來源與研究方法 ..................................................................................................2 第三節 章節安排........................................................................................................................3
第二章 電動汽車產業的發展.......................................................................................................4
第一節 國際電動車發展趨勢 ..................................................................................................4 第二節 臺灣電動車發展趨勢 ..................................................................................................6 第三節 電動車電池發展...........................................................................................................7
第三章 文獻回顧..........................................................................................................................10
第一節 特徵價格模型 .............................................................................................................10 第二節 汽柴油車特徵回顧.....................................................................................................10 第三節 電動車特徵 .................................................................................................................12
第四章 研究方法與資料來源.....................................................................................................15
第一節 實證估計方法 .............................................................................................................15 第二節 樣本選取與資料來源 ................................................................................................16 第三節 解釋變數與相關係數討論........................................................................................26 第四節 實證模型......................................................................................................................27
第五章 實證結果與分析 .............................................................................................................29
第一節 實證估計結果 .............................................................................................................29 第二節 處理共線性問題的估計結果....................................................................................31
第六章 結論 ..................................................................................................................................34 第七章 參考文獻..........................................................................................................................36
參考文獻 一、中文文獻
1. 林茂文(2020),「全球電動車發展之挑戰與契機」,石油季刊第 56 卷第 1 期
2. 張家榮(2004),「能源效率對臺灣汽車價格之影響-特徵價格模型之應用」,碩士
論文,國立中央大學產業經濟研究所
二、英文文獻
1. Asher, Cheryl ,Carleton(1992). Hedonic analysis of reliability and safety for new automobiles. Journal of Consumer Affairs, 26 (2), pp. 377-396
3. Bajic, V.(1993). Automobiles and implicit markets: an estimate of a structural demand model for automobile characteristics. Applied Economics.25(4), pp. 541-551
4. Coffman, M., Bernstein, P. and Wee, S. (2017). Electric vehicles revisited: a review of factors that affect adoption. Transport Reviews, 37(1), pp.79-93
2. Atkinson, Scott E., Halvorsen, Robert(1984). A new hedonic technique for estimating attribute
demand: an application to the demand for automobile fuel efficiency. Review of Economics
and Statistics, 66, pp. 417-26
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Stannard, J. (2012). Mainstream consumers driving plug-in battery-electric and plug-in hybrid electric cars: A qualitative analysis of responses and evaluations. Transportation Research Part A: Policy and Practice. 46(1), pp.140-153
6. Hardman, S., Jenn, A., Tal, G., Axsen, J., Beard, G., Daina, N., Figenbaum, E., Jakobsson, N., Jochem, P., Kinnear, N., Plötz, P., Pontes, J., Refa, N., Sprei, F., Turrentine, T. and Witkamp, B. (2018). A review of consumer preferences of and interactions with electric vehicle charging infrastructure. Transportation Research Part D: Transport and Environment. 62, pp.508-523
8. Hogarty (1975). Price-quality relations for automobiles: a new approach. Applied Economics. 7(1), pp.41-51
10. Liao, F., Molin, E. and van Wee, B. (2017). Consumer preferences for electric vehicles: a
Graham-Rowe, E., Gardner, B., Abraham, C., Skippon, S., Dittmar, H., Hutchins, R., and
7. Hidrue, M., Parsons, G., Kempton, W., & Gardner, M. (2011). Willingness to pay for electric
vehicles and their attributes. Resource and Energy Economics. 33(3), pp.686-705
9. Huang, Y,Qian, L. (2018). Consumer preferences for electric vehicles in lower tier cities of
China: Evidences from south Jiangsu region. Transportation Research Part D: Transport and
Environment. 63, pp.482-497
literature review. Transport Reviews. 37(3), pp.252-275
11. Murray, Sarantis (2010). Price-quality relations and hedonic price indexes for cars in the United
Kingdom. International Journal of the Economics of Business. 6(1), pp. 5- 27.
12. Reis, H. J., & Silva, J. S. (2006). Hedonic prices indexes for new passenger cars in Portugal
(1997– 2001). Economic Modelling, 23(6). pp.890-908.
13. Taalbi,Nielsen (2021). The role of energy infrastructure in shaping early adoption of electric
and gasoline cars. Nature Energy. 6, pp.970-976
指導教授 楊志海 審核日期 2023-7-14
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