Cognitive and affective factors influencing customer adoption of social commerce: An empirical study

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題名:	Cognitive and affective factors influencing customer adoption of social commerce: An empirical study
作者:	蔡家安;Hung, Shin-Yuan;Hung, Hsin-Min;Chang, Chia-Ming;Tsai, Jacob Chia-An
貢獻者:	管理學院資訊管理學系
關鍵詞:	Business;Commerce;Customer satisfaction;Determinants;Empirical analysis;Formations
日期:	2015-01-01
上傳時間:	2026-04-23 13:24:45 (UTC+8)
出版者:	Inderscience Enterprises Ltd;Inderscience Publishers (IEL)
摘要:	摘要： The purpose of this study is to explore the determinants that influence a customer's adoption of social commerce. We seek a broader understanding from a cognitive and affective perspective to explain the formation of a customer's attitude. Based primarily on the theory of reasoned action, and supplemented by the cognitive, affective, and social influence, a sample of 446 customers of social commerce in Taiwan was tested. The findings show that perceived usefulness, communication quality, epistemic curiosity, affect-based trust, satisfaction, perceived playfulness, external influence, and interpersonal influence are critical determinants of a customer's attitude formation. The implications and recommendations for social commerce are discussed. 其他題名： ijbsr 出版者： Inderscience Publishers (IEL) 出版日期： 2015 出處： International journal of business and systems research, 2015, Vol.9 (2), p.154-178 版權： Copyright © 2015 Inderscience Enterprises Ltd. 識別號： ISSN: 1751-200X 識別號： EISSN: 1751-2018 識別號： DOI: 10.1504/IJBSR.2015.069441
顯示於類別:	[資訊管理學系] 期刊論文

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