Project Purpose: This research addresses the fundamental shift of digital environments from task-oriented platforms to persistent socio-technical ecosystems. The project investigates how Human Flourishing—a state of holistic psychological and social wellbeing—can be sustained within the Metaverse. Specifically, it explores the interplay between Emotional AI (meta-humans) and Algorithmic Governance. By applying Expectancy Violation Theory, the study identifies how AI "emotional labor" and automated control mechanisms influence user attachment and autonomy, seeking the optimal balance between technological assistance and human agency. Anticipated Impacts Social Impact: Cultivating Digital Wellbeing The project provides a vital framework for protecting mental health in immersive spaces. By identifying the drivers of eudaimonic wellbeing, the research ensures the Metaverse serves as a tool for human enhancement rather than isolation. It offers evidence-based insights into how users can maintain social identity and psychological health while interacting with increasingly sophisticated AI entities. Economic Impact: Sustainable Virtual Value Creation As the virtual economy expands, this study shifts the focus from short-term "hype" to long-term user retention. By deciphering the "Trust-Attachment" link, it provides businesses with strategies to build ethical, high-value consumer relationships. This supports the development of sustainable business models in virtual commerce and entertainment where emotional value is a key differentiator. Industrial Development: Human-Centric AI Governance The research offers value to platform architects and AI developers by establishing guidelines for Algorithmic Governance. It helps the tech industry navigate the "Uncanny Valley" and reduce "algorithmic anxiety" among users. The insights promote the development of intuitive AI that aligns with human social expectations, fostering a more harmonious human-computer synergy. Policy and Academic Leadership: Setting Ethical Standards The findings provide a scientific foundation for policymakers to establish AI ethics and digital rights in virtual ecosystems. Academically, the project pioneers the integration of Proteus Effect Orientation to the social sciences, positioning this research at the forefront of global discourse on the future of human-AI integration.
