Project Purpose: This project investigates the psychological drivers of drone delivery adoption, shifting the focus from technical efficiency to consumer-centric innovation. It explores how trust, meaningful engagement, and psychological wellbeing facilitate the transition of autonomous logistics from a novel concept to a socially endorsed service. Anticipated Impacts: 1. Social Impact -- Enhancing Wellbeing and Acceptance: The research promotes human-centered technology by aligning autonomous systems with consumer emotional needs. By leveraging Terror Management Theory, it frames green drone services as a reflection of environmental values, fostering social acceptance and enhancing both subjective and eudaimonic wellbeing. 2. Economic and Industrial Impact -- Scaling Innovation: Addressing a market projected to exceed USD 65 billion by 2034, the project provides a roadmap for commercialization. By identifying triggers for trust transfer and "friction-driven" value, it helps firms reduce customer acquisition costs, build brand advocacy, and differentiate through meaningful consumption rather than just speed. 3. Academic and Policy Impact -- Theoretical and Regulatory Leadership: The study advances Flow Theory in autonomous contexts, providing an evidence-based foundation for digital service research. Furthermore, it offers regulators data-driven insights to balance privacy concerns with sustainable innovation, positioning regional industries as global leaders in responsible autonomous logistics.
