English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 96218/96218 (100%)
造訪人次 : 92462889      線上人數 : 243
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋


    請使用永久網址來引用或連結此文件: https://ir.lib.ncu.edu.tw/handle/987654321/109828


    題名: 最佳化毛利之產品組合研究—以A公司之能源產品為例;Optimizing Product Portfolio for Gross Margin - A Case Study of Company A′s Energy Products
    作者: 黃俊瑋;HUANG, CHUN-WEI
    貢獻者: 工業管理研究所在職專班
    關鍵詞: 分群分析;多元線性迴歸;線性規劃;產品組合;毛利最佳化;Cluster Analysis;Multiple Linear Regression;Linear Programming;Product Mix;Profit Optimization
    日期: 2026-06-15
    上傳時間: 2026-10-20 14:32:59 (UTC+8)
    出版者: 國立中央大學
    摘要: 本研究旨在探討能源產業於高度競爭市場環境中的生產安排問題。A公司因採取訂單導向的排程策略,致使生產毛利呈現顯著波動。如何透過統計分析與數學規劃方法提升產品組合決策之毛利表現。研究首先採用分群分析,以掌握不同特性能源產品之生產異質性;其次運用多元線性迴歸分析建立產品組合與毛利表現之預測模型,檢驗各群組在不同產能配置下的貢獻;最後結合線性規劃,構建以毛利最大化為目標之決策模型,並以A公司能源產品廠為案例研究。
    研究結果顯示,分群分析與迴歸模型的整合能有效提升產品組合配置的合理性,並在多重產能限制下達成毛利最佳化。分群方法降低了因產品異質性所造成的決策複雜度;多元線性迴歸模型則能精準捕捉各群組對毛利的影響;而線性規劃則在公司有限資源下,提供系統化的最佳化決策支援工具,進而導出最優解。
    本研究的主要貢獻包括:第一,提出結合統計分析與最佳化方法之混合模型,以提升能源產業在高度競爭環境下的決策效率;第二,透過案例研究驗證模型之可行性與實務價值,並提供產能限制下具體的操作指引;第三,展現數據分析與數學規劃方法於管理決策支援上的跨領域整合應用。此研究不僅對能源產業具參考意義,亦可延伸至其他製造業,作為產品組合與毛利最佳化之決策依據。;This study aims to examine production scheduling issues in the energy industry under highly competitive market conditions. At Company A, reliance on order-driven scheduling has resulted in pronounced fluctuations in gross profit. To address this challenge, the study investigates how statistical analysis and mathematical programming methods can enhance product portfolio decision-making and improve profit performance. Specifically, cluster analysis is employed to capture the heterogeneity of energy products with differing characteristics; multiple linear regression is then applied to construct a predictive model linking product portfolio configurations to gross profit outcomes, thereby assessing the contribution of each product group under varying capacity allocations. Finally, linear programming is integrated to develop a decision model that maximizes gross profit, with an empirical case study conducted at Company A’s energy product plant.
    The results indicate that the integration of cluster analysis and regression models can effectively enhance the rationality of product portfolio configuration and achieve gross profit optimization under multiple capacity constraints. Cluster analysis reduces the decision-making complexity caused by product heterogeneity; multiple linear regression models accurately capture the impact of each cluster on gross profit; and linear programming, under the company’s limited resources, serves as a systematic optimization decision-support tool that ultimately derives the optimal solution.
    The main contributions of this study are as follows: First, it proposes a hybrid model that integrates statistical analysis and optimization methods to enhance decision-making efficiency in the energy industry under highly competitive environments. Second, through a case study, the feasibility and practical value of the model are validated, providing concrete operational guidelines under capacity constraints. Third, it demonstrates the cross-disciplinary integration of data analysis and mathematical programming methods in supporting managerial decision-making. This research not only offers valuable insights for the energy industry but can also be extended to other manufacturing sectors as a decision-making reference for product portfolio and gross profit optimization.
    顯示於類別:[工業管理研究所碩士在職專班 ] 博碩士論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    index.html0KbHTML6檢視/開啟


    在NCUIR中所有的資料項目都受到原著作權保護.

    社群 sharing

    ::: Copyright National Central University. | 國立中央大學圖書館版權所有 | 收藏本站 | 設為首頁 | 最佳瀏覽畫面: 1024*768 | 建站日期:8-24-2009 :::
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 隱私權政策聲明