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    請使用永久網址來引用或連結此文件: https://ir.lib.ncu.edu.tw/handle/987654321/109866


    題名: 新冠疫情對平板電腦市場之季節性結構演變與供應鏈緩衝策略的影響 The Impact of the COVID-19 Pandemic on the Evolution of Seasonal Structures and Supply Chain Buffering Strategies in the Tablet Computing Market;新冠疫情對平板電腦市場之季節性結構演變與供應鏈緩衝策略的影響 The Impact of the COVID-19 Pandemic on the Evolution of Seasonal Structures and Supply Chain Buffering Strategies in the Tablet Computing Market
    作者: 凌靖瑩;YING, NATALIE LING JING
    貢獻者: 工業管理研究所在職專班
    關鍵詞: 季節指數;新冠疫情;供應鏈中斷;牛鞭效應;居中移動平均;變異係數;通路放大因子;水準生產緩衝策略;平板電腦市場;Seasonal Index;COVID-19;Supply Chain Disruption;Bullwhip Effect;Centered Moving Average;Coefficient of Variation;Channel Amplification Factor;Level Production Buffer Strategy;Tablet Market
    日期: 2026-07-25
    上傳時間: 2026-10-20 14:40:16 (UTC+8)
    出版者: 國立中央大學
    摘要: 全球平板電腦市場於2018年進入成熟平台期,年出貨量約為1.44至1.46億台,季節性需求波動成為供應鏈管理的核心挑戰。新冠疫情同時驅動居家辦公與緊急遠距教學需求,將年出貨量推至2021年高峰1.683億台,隨後的牛鞭效應導致2023年出貨量暴跌20.5%至1.285億台。

    本研究設定四項研究目的:記錄八年市場軌跡(O1)、量化疫情期季節性擾動(O2)、測量疫後季節重建幅度(O3),以及將重建後的指數轉化為可部署2026年供應鏈緩衝策略(O4)。
    本研究以IDC全球季度平板追蹤報告32季數據(2018–2025年)為基礎,提出「疫情期-疫後期分析框架」:疫情期(During,2020–2022)與疫後期(After,2023–2025)分別進行乘法型居中移動平均季節分解。研究發現:疫情期季節振幅為34.93百分點(〖SI〗_D:Q1=0.8313、Q4=1.1806);疫後期縮小至16.51百分點(〖SI〗_A:Q1=0.9272、Q4=1.0923),降幅52.7%。商用區段變異係數由疫情期0.1755大幅下降至疫後期0.0772(∈56%),跨越Fisher(1997)之變異係數閾值0.10;消費者區段變異係數則由0.1577溫和下降至0.1324。

    根據疫後季節指數建構2026年「水準生產緩衝策略」:水準生產率為每季3,508萬台、H1緩衝庫存520萬台(Q1:+255萬、Q2:+265萬)、年底庫存餘額為零,預估年度淨節省USD 1.24–2.57億。本研究提出五項管理建議(包括年度規劃制度化、區段差異庫存策略、電商通路預置指定期限、ODM合約重議與年度參數更新機制),以及三項理論貢獻:疫情期-疫後期季節量測方法論、疫後商用需求穩定化發現,以及適用於平板電腦品牌製造商的零年底庫存餘額供應鏈緩衝規劃框架。;The global tablet computer market entered 2018 as a mature, replacement-cycle plateau with annual shipments of approximately 144 to 146 million units. A consistent seasonal pattern had emerged as the dominant supply chain cost driver, with Q4 demand exceeding Q1 by approximately 40 percent and second-half shipments exceeding first-half by 23 to 30 percent. The COVID-19 pandemic pandemic shattered this stability: simultaneous Work-From-Home mandates and Emergency Remote Teaching drove global shipments to a pandemic peak of 168.34 million units in 2021, before a Bullwhip-driven inventory correction collapsed demand to 128.49 million units in 2023 (−20.5 percent), the deepest contraction in modern tablet history.

    Brand manufacturers including Apple, Samsung, Lenovo, Amazon, and Acer face a critical planning problem: pandemic-era seasonal data is too distorted to serve as a reliable baseline for post-pandemic supply chain decisions, yet no methodology existed to formally separate and compare the pandemic seasonal structure from the reconstructed post-pandemic equilibrium. This research pursues four research objectives: (O1) document the eight-year market trajectory; (O2) quantify COVID-19’s seasonal distortion during 2020–2022; (O3) measure the post-pandemic seasonal reconstruction in 2023–2025; and (O4) translate the reconstructed indices into a deployable 2026 supply chain buffer strategy.

    A During–After Multiplicative Centered Moving Average decomposition is applied to 32 quarters of IDC Worldwide Quarterly Tablet Tracker data (Q1 2018 – Q4 2025): the During Regime (2020–2022) captures pandemic distortion and the After Regime (2023–2025) captures post-pandemic reconstruction. Four models are applied sequentially: Seasonal Index computation (Equation 3-1), Coefficient of Variation analysis (Equation 3-2), Channel Amplification Factor (Equation 3-4), and the Level Production buffer model (Equations 3-5 and 3-6).

    Four principal findings emerge. The seasonal amplitude reached 34.93 percentage points during the pandemic (During: SI Q1 = 0.8313, Q4 = 1.1806) and narrowed to 16.51 percentage points post-pandemic (After: SI Q1 = 0.9272, Q4 = 1.0923), a 52.7 percent reduction. Commercial segment demand volatility stabilized dramatically (CV: 0.1755 → 0.0772, −56 percent), crossing the Fisher (1997) CV threshold, while Consumer volatility moderated more gradually (0.1577 → 0.1324). Applying the After indices as 2026 planning parameters, the Level Production buffer framework yields a Level Production Rate of 35.08 million units per quarter, a first-half buffer of 5.20 million units, and zero year-end inventory residual, with an estimated net annual saving of USD 124–257 million versus the Chase strategy.

    Five managerial recommendations are derived: institutionalize the annual Level Production buffer planning cycle; adopt differentiated inventory policies for Consumer and Commercial segments; pre-position 1.33 million eTailer units before end-September; renegotiate ODM seasonal surcharges using the quantified During vs After amplitude reduction as evidence; and build an annual SI parameter update process. Three theoretical contributions are made: (C1) the During–After During/After Seasonal Index framework as a formal post-pandemic measurement methodology; (C2) the discovery of Commercial segment CV stabilization as a novel post-pandemic equilibrium finding; and (C3) an integrated supply chain buffer plan with zero year-end inventory balance, connecting all four analytical models into a single deployable framework.
    顯示於類別:[工業管理研究所碩士在職專班 ] 博碩士論文

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