English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 96218/96218 (100%)
造訪人次 : 92462889      線上人數 : 248
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋


    請使用永久網址來引用或連結此文件: https://ir.lib.ncu.edu.tw/handle/987654321/110183


    題名: VTuber迷崇拜行為研究-以角卷綿芽的迷為例;VTuber迷崇拜行為研究-以角卷綿芽的迷為例
    作者: 高源廷;GAO, YUAN-TING
    貢獻者: 企業管理學系在職專班
    關鍵詞: VTuber;距離感;角卷綿芽;迷;擬社會互動;儀式;VTuber;Sense of distance;Tsunomaki Watame;Fan;Parasocial interaction;Ritual
    日期: 2026-05-19
    上傳時間: 2026-10-20 15:21:04 (UTC+8)
    出版者: 國立中央大學
    摘要: 近幾年VTuber開始崛起,他(她)們已經不再是拘限於一部分迷群的次文化,許多企業也開始推出與VTuber有關的商業合作,可以說VTuber已經開始走進我們的生活圈中。
    坊間已有不少以偶像和迷有關的研究,但是對VTuber與迷之間的交互關係則未有更深一層的探討。本研究以Hololive四期生角卷綿芽的迷為例,在中文圈的Discord群組找出五位迷,並以深度訪談的方式了解迷在追星的過程產生的各種行為與心態,同時以次級資料蒐集之方式佐證其訪談內容的完整性。基於研究結果,本研究發現以下結論:
    1.比起傳統偶像明星,以網路作為活動媒介的VTuber更讓迷有更近的距離感。
    2.迷表現出渴望被VTuber所注視、甚至認同的態度。
    3.迷會在追逐VTuber的過程尋找新的生活目標與態度。
    4.迷在追逐VTuber的過程中,任何應援的行為都是一種儀式。
    5.多數的VTuber迷在一般社交場合傾向不主動訴說自己作為迷的身分。

    關鍵字:VTuber、距離感、角卷綿芽、迷、擬社會互動、儀式;In recent years, VTuber has risen in popularity. They are no longer limited to a subculture with a niche fan-base, lots of companies have started launching commercial collaborations related to VTubers. It can be said that VTubers have begun to enter our daily lives.
    There has been plenty of research related to idols and fans, but there has been little in-depth exploration of the interaction between VTubers and their fans. This study uses the example of the fanbase of Hololive′s 4th generation talent, Tsunomaki Watame, and selects five fans from Chinese-speaking Discord groups to conduct in-depth interviews. Through these interviews,
    the study aims to understand the various behaviors and mindsets fans develop in the process of following their idol. Secondary data collection was also used to corroborate the integrity of the interview content. Based on the research findings, this study concludes the following:
    1. Compared to traditional idols, VTubers, using the internet as a medium for their
    activities, create a closer sense of proximity to their fans.
    2. Fans display a desire to be noticed and even acknowledged by VTuber.
    3. Fans often seek new life goals and attitudes in the process of pursuing VTubers.
    4. In the process of supporting a VTuber, any act of fan support is seen as a ritual.
    5. Most VTuber fans tend to avoid actively revealing their identity as fans in general social settings.

    Keywords: VTuber, Sense of distance, Tsunomaki Watame, Fan, Parasocial interaction, Ritual
    顯示於類別:[企業管理學系碩士在職專班] 博碩士論文

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    index.html0KbHTML10檢視/開啟


    在NCUIR中所有的資料項目都受到原著作權保護.

    社群 sharing

    ::: Copyright National Central University. | 國立中央大學圖書館版權所有 | 收藏本站 | 設為首頁 | 最佳瀏覽畫面: 1024*768 | 建站日期:8-24-2009 :::
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 隱私權政策聲明