本研究以TAI-TECH為個案，探討其在海外市場的業務開發策略。隨著全球電子產業持續發展，被動元件在供應鏈中的重要性越來越高，企業也面臨更激烈的國際競爭與市場變化，因此如何制定合適的海外市場策略，成為重要課題。本研究主要分析TAI-TECH在不同市場發展階段的策略選擇，並探討其在全球競爭環境下的優勢與挑戰。研究方法採用質性個案研究，透過深度訪談與次級資料分析，並搭配產業生命周期理論、SWOT分析、Porter五力模型及顧客價值理論，進行整體分析。研究結果發現，TAI-TECH會依據不同市場階段採取不同策略。在導入期市場，重點放在品牌建立與技術能力的累積；在成長期市場，則透過價格競爭與通路布局來快速擴展市佔；在成熟市場，則著重產品差異化與客戶關係經營，以維持競爭力。此外，企業在海外發展過程中，也面臨價格壓力、供應鏈變動以及國際環境不確定性等挑戰。本研究結合理論與實務，整理出適用於中型被動元件廠的海外市場發展策略，並提供不同市場階段的策略建議，作為企業未來發展與後續研究的參考。;This study focuses on TAI-TECH and its overseas market strategies. As the global electronics industry continues to grow， passive components are becoming more important in the supply chain. At the same time， companies face strong competition and fast market changes， so developing the right overseas strategy is very important.
The purpose of this study is to understand how TAI-TECH develops its strategies in different market stages， and what challenges and advantages it has. This study uses a qualitative case study method， including interviews and secondary data analysis. It also uses tools such as industry life cycle theory， SWOT analysis， and Porter’s Five Forces to support the analysis.
The results show that TAI-TECH uses different strategies in different stages. In the early stage， the company focuses on building its brand and technical capability. In the growth stage， it expands market share through pricing and channel strategies. In mature markets， it focuses on product differentiation and customer relationships. The study also finds that TAI-TECH faces challenges such as price pressure， supply chain changes， and global uncertainties.
This study provides practical suggestions for overseas market development， especially for mid-sized passive component companies. It can also be used as a reference for future research.
