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    請使用永久網址來引用或連結此文件: https://ir.lib.ncu.edu.tw/handle/987654321/110196


    題名: 有線電視從業人員的外部 AI 科技趨勢感知、潛在替代威脅感與工作適應之研究:論前瞻型人格的調節作用;有線電視從業人員的外部 AI 科技趨勢感知、潛在替代威脅感與工作適應之研究:論前瞻型人格的調節作用
    作者: 簡澤民;MIN, CHIEN TSE
    貢獻者: 企業管理學系在職專班
    關鍵詞: 外部AI科技趨勢感知;潛在替代威脅感;技能適應;心理適應;前瞻型人格;external AI technology trend;perceived threat of AI replacement;skill adaptation;psychological adaptation;proactive personality
    日期: 2026-07-07
    上傳時間: 2026-10-20 15:21:34 (UTC+8)
    出版者: 國立中央大學
    摘要: 隨著人工智慧(AI)技術迅猛發展,傳統服務業面臨空前數位轉型壓力,員工對外部科技浪潮的感知常引發深層職涯生存危機。本研究旨在探討有線電視從業人員之外部AI科技趨勢感知,如何透過潛在替代威脅感影響其雙元工作適應(技能適應與心理適應),並檢驗前瞻型人格的被調節中介角色。
    本研究以台灣大型有線電視業者的員工為對象,透過線上問卷回收268份有效樣本,並以SPSS PROCESS巨集進行檢定。結果顯示:(1)外部AI科技趨勢感知對潛在替代威脅感具有顯著正向關係;(2)威脅感能顯著促進技能適應並發揮完全中介,但對心理適應之中介傳導不成立,揭示科技衝擊下員工「行為跟上、心理脫節」的適應脫鉤現象;(3)前瞻型人格顯著正向調節威脅感對技能適應的關係,強化整體中介傳導機制。
    此外,事後分析證實工作場域存在結構性隔離效應:缺乏實體客戶接觸的遠端媒介通路員工易深陷溫水煮青蛙的感知遲滯,極度仰賴前瞻特質打破安逸、驅動學習;一線實體接觸員工則憑高環境敏感度,直接將威脅感轉化為適應動能。本研究結果可為企業推動數位轉型、實施差異化變革管理與建構心理安全網,提供管理的具體決策指引與建議。





    關鍵字:外部AI科技趨勢感知、潛在替代威脅感、技能適應、
    心理適應、前瞻型人格;With the rapid advancement of artificial intelligence (AI), traditional service industries are facing unprecedented pressure for digital transformation, and employees′ perception of external technological trends often triggers a deep-seated sense of career-survival crisis. This study aims to investigate the relationship among employees′ perception of external AI technology trend, perceived threat of AI replacement, and their work adaptation. In addition, the moderated mediation of proactive personality is also examined.
    Data are collected from employees from a leading cable television enterprise in Taiwan. A total of 268 valid responses is obtained through online survey and thus analyzed with the SPSS PROCESS macro. The results indicate that employees’ perception of external AI technology trend is positively related to their perceived threat of AI replacement. Besides, employee perceived threat of AI replacement is positively related to their skill adaptation and exerts a full mediation on the relationship between perception of external AI technology trend and skill adaptation, however, its mediating effect on psychological adaptation is not supported. Moreover, proactive personality significantly moderates the effect of perceived threat on skill adaptation and strengthens the overall moderated mediation mechanism. Drawn on the findings, managerial implications and recommendations for future research are thus discussed.



    Keywords: external AI technology trend, perceived threat of AI replacement,
    skill adaptation, psychological adaptation, proactive personality
    顯示於類別:[企業管理學系碩士在職專班] 博碩士論文

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