基於上述發現，從數位文化治理視角出發，本研究建議公部門應由「文化主導者」轉型為「開源資源提供者」，並主張透過「生活風格策展」與「社交遊戲化」策略，以建構更具韌性與包容性的數位客家文化傳播生態。;This study explores the cultural representation mechanisms of Hakka short videos on Instagram Reels within the context of digital cultural governance， along with the shifts in ethnic identity and meaning negotiation practices among contemporary youth. Previously， the construction of Hakka imagery relied heavily on centralized communication by official institutions. However， the intervention of social media algorithms has decentralized the power of cultural interpretation， prompting grassroots creators to engage in alternative Hakka cultural communication through memes and symbolic mashups. This paradigm shift not only challenges traditional media effects theories but also engenders a structural tension within Hakka culture， characterized by the coexistence of innovative dissemination and hyper-symbolization. Adopting a qualitative approach， this study conducted a textual analysis of 30 official and grassroots Hakka short videos to decode their symbolic representations. Additionally， focus group interviews with youth aged 18 to 35 were conducted to examine their decoding processes. The findings revealed three main points: First， while official short videos maintained cultural authenticity， their didactic narrative frameworks led to significant traffic marginalization on short-video platforms. Conversely， grassroots memes garnered substantial attention through aggressive humor， though they simultaneously raised concerns among audiences regarding the reproduction of stereotypes. Second， rather than being passive recipients， youth audiences employed "negotiated autonomy" to flexibly reconstruct their ethnic identities within digital cages. Third， algorithms acted as critical intermediary agents in meaning construction， compelling youth to develop specific practices of algorithmic avoidance and cultural resistance. Based on these findings， from the perspective of digital cultural governance， this study suggests that the public sector transform its role from a "cultural authority" to an "open-source resource provider." Furthermore， it advocates for the implementation of "lifestyle curation" and "social gamification" strategies to build a more resilient and inclusive ecosystem for digital Hakka cultural communication.
