本論文以當代出版市場為脈絡，質疑在多元文化與後種族話語將創作自由視為理所當然的前提下，「誰有資格書寫亞裔美國經驗」這一問題，是否本身即被出版市場的權力結構所預先框定。本文指出，在此類看似開放的文化語境中，出版產業作為一種文化霸權機制，實際上持續介入並規範文化再現的形式與內容。本文主張，「真實性」並非文化再現的內在屬性，而是受到市場邏輯與讀者期待所形塑的價值判準；同時，「作者性」(authorship) 亦是在結構性不平等與出版機制的運作下被生產與界定。 透過分析小說《黃臉》（Yellowface）中人物與文本再書寫的過程，本文說明敘事如何在修訂、簡化與策略性調整中，被導向符合主流閱讀市場（特別是以白人讀者為主）的期待。在此過程中，具有文化特殊性的元素被選擇性保留或刪減，使亞裔美國文學成為一個高度競逐且受控的場域，其再現形式取決於何者被視為可出版與具市場價值。 本文進一步指出，出版產業不僅負責流通亞裔美國敘事，更積極參與「何謂真實」的建構與規訓，並透過常態化與隱匿的機制，遮蔽文化挪用的運作方式。由此可見，亞裔美國文學中的「真實性」與「作者性」並非自發生成，而是在文化權力與市場機制交織之下被持續塑造與界定。;This paper examines how authenticity in Asian American literature is constructed within the contemporary publishing market， situating this process within the broader frameworks of multiculturalism and post-racial discourse. It argues that authenticity is not an inherent quality of cultural representation， but rather a value shaped by market forces and reader expectations within the hegemonic structures of the publishing industry. Moving beyond the question of who is entitled to tell Asian American stories， it contends that both authorship and authenticity are produced within broader structures of inequality and regulated by the demands of the literary marketplace Through an analysis of the characters in Yellowface by R. F. Kuang， this study demonstrates how narratives are revised， simplified， and strategically reshaped to align with market expectations， particularly those of a predominantly white readership. In this process， culturally specific elements are selectively modified， revealing how Asian American literature operates as a contested field in which representation is filtered through what is deemed publishable and marketable， which further argues that the publishing industry not only circulates Asian American narratives but also actively constructs and regulates what is recognized as “authentic，” while obscuring the mechanisms of cultural appropriation through processes of normalization and omission
