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    請使用永久網址來引用或連結此文件: https://ir.lib.ncu.edu.tw/handle/987654321/110513


    題名: FinTech數位成熟度對創新績效的影響以台灣銀行業為例;FinTech數位成熟度對創新績效的影響以台灣銀行業為例
    作者: 邱姿諭;QIU, ZI-YU
    貢獻者: 財務金融學系在職專班
    關鍵詞: 數位轉型;資源基礎觀點(RBV);金融科技(Fintech);數位成熟度;數位創新;Digital Transformation;Resource-Based View (RBV);Financial Technology (FinTech);Digital Maturity;Digital Innovation
    日期: 2026-06-22
    上傳時間: 2026-10-20 15:51:11 (UTC+8)
    出版者: 國立中央大學
    摘要: 全球金融產業面臨數位通路轉移之浪潮,商業銀行大舉編列電腦軟體預算以厚植金融科技(FinTech)創新發展,然而,高額的數位資本投入究竟是流於形式專利之「數量軍備競賽」,亦或是能實質帶動技術「品質」與「技術活化效率」,實為當前金融實務界亟待解開之資源配置黑盒子,本研究依循資源基礎觀點(RBV),以臺灣商業銀行為研究對象,擷取 2013 至 2024 年之面板資料(Panel Data),運用混合迴歸模型(Panel Least Squares)與分層樣本策略,探討數位成熟度對創新績效之多階層轉化路徑。
    實證結果顯示,本研究之三大假說均獲顯著支持:第一,數位資本投入(MAT)對專利申請數量(PAT)具極顯著正向驅動效果;第二,數位投入能正向優化專利未來被引用次數(CIT),證實軟體資本能有效保持創新技術之品質,打破單純數量膨脹之迷思;第三,在具備專利實績之子樣本中,本研究揭示了「組織規模悖論」,即過大之資產規模將負向稀釋技術活化效率(EFF);然數位投入不僅能正向優化該效率,隸屬金控(FHC)之身分更在技術活化中,發揮了極強之跨子公司資源整合與內控綜效。
    本研究之發現不僅豐富了無形資產轉化之學術文獻,亦為金融機構數位專案經理(PM)與監理機關在評估數位轉型成效上提供了具體且科學之策略指引

    關鍵字: 數位轉型、資源基礎觀點(RBV)、金融科技(Fintech)、數位成熟度、數位創新;The global financial industry is facing a wave of transition toward digital channels, prompting commercial banks to allocate substantial computer software budgets to foster the innovative development of Financial Technology (FinTech). However, whether massive digital capital investments merely devolve into a "quantity arms race" of formal patents, or if they can substantively drive technological "quality" and "technological activation efficiency," remains a resource allocation black box that urgently needs to be unlocked in current financial practices. Grounded in the Resource-Based View (RBV), this study focuses on commercial banks in Taiwan, utilizing panel data from 2013 to 2024. By employing Panel Least Squares regression and a stratified sampling strategy, this research explores the multi-level transformation path from digital maturity to innovation performance.
    The empirical results show that the three major hypotheses of this study are significantly supported: First, digital capital investment (MAT) exerts a highly significant positive driving effect on the number of patent applications (PAT). Second, digital investment can positively optimize future patent citations (CIT), proving that software capital can effectively maintain the quality of innovative technologies and break the myth of mere quantitative expansion. Third, within the sub-sample demonstrating actual patent performance, this study reveals a "Size Paradox"—that is, an excessively large asset size negatively dilutes technological activation efficiency (EFF). Nevertheless, digital investment not only positively optimizes this efficiency, but the status of being affiliated with a Financial Holding Company (FHC) also exerts a profound synergy of cross-subsidiary resource integration and internal control during the technology activation phase.
    The findings of this study not only enrich the academic literature on intangible asset transformation but also provide concrete and scientific strategic guidance for digital project managers (PMs) in financial institutions and regulatory authorities in evaluating the effectiveness of digital transformation.

    Keywords: Digital Transformation, Resource-Based View (RBV), Financial Technology (FinTech), Digital Maturity, Digital Innovation
    顯示於類別:[財務金融學系碩士在職專班] 博碩士論文

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