近年來，全球製造業受到COVID-19疫情、地緣政治風險、中美貿易戰及產業數位轉型等因素影響，企業經營環境產生重大變化。然而，隨著工業4.0、智慧製造、自動化設備及AI相關產業快速發展，氣動元件產業仍持續扮演工業自動化的重要角色。在市場需求持續成長的同時，產業競爭亦日趨激烈，企業如何提升競爭力並建立永續經營能力，已成為重要管理課題。本研究以台灣老字號氣動元件製造商C公司為研究對象，採用個案研究法，並結合Porter五力分析、SWOT分析及價值鏈分析等理論架構，蒐集2021年至2025年間公開財務資料、產業報告及相關文獻進行分析。同時選取全球氣動元件產業具代表性的日本SMC及亞洲龍頭亞德客(Airtac)作為比較對象，從營收規模、獲利能力、市場占有率、經營績效及全球布局等面向進行探討。 研究結果顯示，C公司雖具備品牌歷史、產品完整性及在地市場基礎等優勢，但在經濟規模、研發投入、全球市場布局及智慧製造轉型等方面，與國際領導廠商仍存在顯著差距。尤其在市場規模及獲利能力方面，受到價格競爭、市場集中度不足及資源配置效率影響，導致整體競爭力相對弱勢。此外，產業正逐步朝向智慧工廠、AI應用及高階自動化設備發展，若企業未能及時進行轉型升級，未來將面臨更大的競爭壓力。研究建議C公司應積極推動數位轉型與智慧製造，提高研發能力與產品附加價值，強化全球市場布局及策略合作，並透過人才培育與組織變革提升企業競爭優勢，以因應全球產業快速變遷所帶來之挑戰。研究成果除可作為C公司未來經營策略調整之參考外，亦可提供台灣氣動元件產業相關企業在競爭分析與轉型發展上的參考依據。;This study adopts a case study approach and focuses on Company C， a long-established Taiwanese manufacturer of pneumatic components. The research integrates Porter’s Five Forces Analysis， SWOT Analysis， and Value Chain Analysis as the primary analytical frameworks. Public financial statements， industry reports， and relevant literature published between 2021 and 2025 are collected and examined. In addition， two leading companies in the global pneumatic components industry， namely SMC Corporation of Japan and Airtac International Group， are selected as benchmark firms for comparison. The analysis evaluates the three companies from the perspectives of revenue scale， profitability， market share， operational performance， and global market deployment. The findings indicate that although Company C possesses strengths such as a well-established brand reputation， a comprehensive product portfolio， and a solid domestic market foundation， it still lags significantly behind industry leaders in terms of economies of scale， research and development investment， global market presence， and smart manufacturing transformation. In particular， limitations in market scale， profitability， and resource allocation efficiency， together with intense price competition and insufficient market concentration， have weakened its overall competitive position. Based on the findings， this study recommends that Company C actively promote digital transformation and smart manufacturing initiatives， strengthen its research and development capabilities， enhance product value-added offerings， expand its global market presence through strategic partnerships， and cultivate talent while implementing organizational transformation. These measures are expected to improve the company’s competitive advantage and enhance its ability to respond to the rapidly changing global business environment. The results of this study may serve not only as a reference for Company C’s future strategic planning and operational improvement， but also as a useful reference for other Taiwanese pneumatic component manufacturers seeking competitive growth and industrial transformation.
