股東會紀念品制度長期存在於我國公開發行公司實務運作之中，惟其制度形成並非源自公司法或證券交易法之明文規範，而係企業基於提升股東會出席率、促進股東參與及維繫投資人關係等實務需求所逐漸發展而成。隨著制度長期運作，股東會紀念品已成為我國股東會文化之重要特色，並與委託書徵求市場、股東出席定足數制度及股東參與機制形成密切連結。然而，近年電子投票制度普及、集保 eVoting 系統及 eGift 制度推行、數位股東會制度逐步建構，以及主管機關持續推動公司治理與永續發展政策，使股東會紀念品制度已不再僅止於公司提供股東之附隨利益，而逐漸與股東參與、委託書徵求市場、公司治理及數位轉型等制度發展密切交織，並衍生股東平等、公司資源運用、公平競爭及治理機制等值得深入探討之法律問題。 本文首先探討股東會紀念品制度之形成背景、歷史演變及法律性質，分析其與委託書徵求市場之互動關係，並進一步檢視紀念品制度是否構成股東權內容、是否屬民法上贈與關係，以及其與董事忠實義務及公司資源使用界限之關聯。其次，本文並以數位轉型、公司治理及股東參與制度發展為研究主軸，探討電子投票制度、數位股東會、eGift制度及ESG永續治理目標對股東會紀念品制度所造成之影響，並分析數位化環境下紀念品制度功能由傳統出席誘因逐步轉向促進股東參與及公司治理工具之發展趨勢。 於比較法研究部分，本文以日本股東優待制度為研究對象，探討其制度特色、法律規範及數位化改革經驗，並分析日本電子投票制度、電子提供制度及虛擬股東會制度對股東優待制度之影響，作為我國未來制度改革之借鏡。綜合前述分析，本文認為股東會紀念品制度之形成本係源於公司自治及企業經營需求，法律亦未將其定位為股東權之一環。然而，當紀念品制度已對股東參與、委託書徵求市場、公司治理及股東平等原則產生實質影響時，仍有建立最低制度規範及治理原則之必要，以兼顧公司自治與市場秩序。未來制度改革方向應兼顧公司自治、股東參與及公司治理需求，透過資訊揭露、公平發放原則、數位紀念品制度、混合型股東參與模式及公司治理最佳實務等制度設計，循序推動符合數位轉型與永續治理趨勢之制度改革。本文認為，股東會紀念品制度並非應全面廢除，而應順應數位轉型及公司治理發展趨勢，透過制度改革、數位化機制及治理措施，使其由傳統之出席誘因，逐步轉型為促進股東參與、提升公司治理品質及支持企業永續發展之制度工具。;The shareholders′ meeting souvenir system has long been a distinctive feature of the practice of publicly listed companies in Taiwan. However， the system did not originate from any explicit provisions of the Company Act or the Securities and Exchange Act. Instead， it gradually evolved in response to practical business needs， including increasing shareholders′ meeting attendance， encouraging shareholder participation， and maintaining investor relations. Through its long-term development， the distribution of shareholders′ meeting souvenirs has become an integral part of Taiwan′s shareholders′ meeting culture and has developed a close relationship with the proxy solicitation market， quorum requirements for shareholders′ meetings， and shareholder participation mechanisms. In recent years， however， the widespread adoption of electronic voting， the implementation of the Taiwan Depository & Clearing Corporation (TDCC) eVoting system and the eGift mechanism， the gradual establishment of virtual shareholders′ meetings， and the continuous promotion of corporate governance and sustainable development policies have transformed the role of the shareholders′ meeting souvenir system. Rather than remaining merely an incidental benefit provided by companies to shareholders， the system has become increasingly intertwined with shareholder participation， the proxy solicitation market， corporate governance， and digital transformation， thereby giving rise to important legal issues concerning shareholder equality， the use of corporate resources， fair competition， and corporate governance. This study first examines the historical development， institutional background， and legal nature of the shareholders′ meeting souvenir system， analyzes its interaction with the proxy solicitation market， and further explores whether the system constitutes part of shareholders′ rights， whether it should be characterized as a civil-law gift， and how it relates to directors′ fiduciary duties and the proper use of corporate resources. It then adopts digital transformation， corporate governance， and the evolution of shareholder participation as its principal analytical framework to examine the impact of electronic voting， virtual shareholders′ meetings， the eGift mechanism， and ESG-oriented corporate governance on the shareholders′ meeting souvenir system. Particular attention is given to the gradual transformation of the system from a traditional attendance incentive into a governance mechanism that promotes shareholder participation under a digital environment. From a comparative law perspective， this study focuses on Japan′s shareholder benefit (Kabunushi Yutai) system by examining its institutional characteristics， legal framework， and experience with digital reform. It further analyzes the influence of Japan′s electronic voting system， electronic notice delivery system， and virtual shareholders′ meeting system on shareholder benefits， with a view to providing useful references for future institutional reform in Taiwan. Based on the foregoing analysis， this study argues that the shareholders′ meeting souvenir system originated from corporate autonomy and practical business considerations， and has not been legally recognized as an integral component of shareholders′ rights. Nevertheless， once the system substantially affects shareholder participation， the proxy solicitation market， corporate governance， and the principle of shareholder equality， it becomes necessary to establish minimum regulatory standards and governance principles in order to balance corporate autonomy with market order. Accordingly， future reforms should accommodate corporate autonomy， shareholder participation， and corporate governance needs through enhanced information disclosure， fair distribution principles， digital souvenir mechanisms， hybrid shareholder participation models， and corporate governance best practices. Rather than advocating the abolition of the shareholders′ meeting souvenir system， this study contends that it should evolve in response to digital transformation and the continuing development of corporate governance. Through institutional reform， digital mechanisms， and governance measures， the system can gradually transform from a traditional attendance incentive into a governance instrument that enhances shareholder participation， improves corporate governance， and supports sustainable corporate development.
