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    請使用永久網址來引用或連結此文件: https://ir.lib.ncu.edu.tw/handle/987654321/110982


    題名: 多通路情境下科技多樣性對數位工作者適應性績效之負向影響:悖論思維與社會支持之調節作用;Detrimental Effect of Technology Diversity on Adaptive Performance of Digital Workers in Multi-channels: The Moderating Role of Paradoxical Mindset and Social Support
    作者: 楊盛博;Yang, Shen-Po
    貢獻者: 資訊管理學系
    關鍵詞: 科技多樣性;適應性績效;悖論思維;社會支持;Technology Diversity;Adaptive Performance;Paradoxical Mindset;Social Support
    日期: 2026-07-22
    上傳時間: 2026-10-20 16:43:03 (UTC+8)
    出版者: 國立中央大學
    摘要: 數位轉型讓企業採用更多工具與平台,雖提升效率,也增加員工跨系統切換與適應負擔。本研究將科技多樣性分為平台與工具多樣性,以174位行銷與全通路工作者為樣本,採PLS-SEM分析。結果顯示,兩者都與較低的適應性績效有關,社會支持可減弱這些負向關係。悖論思維僅對工具多樣性呈現有限且邊界性的調節效果,對平台多樣性則不顯著。本研究指出,科技多樣性是數位工作者適應負擔的重要來源,拓展科技壓力與適應性績效研究。;Digital transformation enables organizations to adopt a wider range of tools and platforms, improving efficiency while increasing employees’ burden of switching across and adapting to multiple systems. This study distinguishes technology diversity into platform diversity and tool diversity and tests the proposed model using PLS-SEM with data from 174 marketing and omnichannel workers. Both forms of technology diversity were associated with lower adaptive performance, whereas social support weakened these negative relationships. Paradoxical mindset showed only limited and borderline moderation of the relationship involving tool diversity and no significant moderation of the relationship involving platform diversity. These findings identify technology diversity as an important source of adaptation burden and extend research on technostress and adaptive performance.
    顯示於類別:[資訊管理研究所] 博碩士論文

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