然而，北投溫泉的繁榮發展亦伴隨諸多問題。本文進一步探討觀光發展過程中所衍生的負面現象，包括鼠疫、霍亂、瘧疾等傳染病威脅、飲用水與公共衛生問題，以及混浴、偷拍、娼妓管理等社會風紀爭議。北投溫泉之所以能成為日治時期臺灣最具代表性的溫泉觀光地區之一，不僅有賴於其天然溫泉資源，更與鐵 道交通建設、政府政策支持、醫學知識傳播及觀光宣傳密切相關。同時，觀光發展所衍生的公共衛生與社會問題，也反映出殖民地現代化進程中的矛盾與挑戰。透過北投溫泉的個案研究，本文得以呈現日治時期臺灣觀光事業發展的特色，以及殖民統治下大眾對於北投溫泉印象的歷史樣貌。;This study examines the promotion of tourism and public perceptions of Beitou Hot Springs during the Japanese colonial period in Taiwan. It first explores the natural environmental background that gave rise to the hot springs and traces their historical development from the Dutch and Spanish period， through the Qing dynasty， to the Japanese colonial era. The study analyzes how Beitou transformed from a local hot spring and geothermal resource area into one of Taiwan’s most representative tourist hot spring destinations. Drawing upon historical sources such as the Taiwan Nichinichi Shinpo (Taiwan Daily News)， publications of the Railway Department， official statistical records， and travelers’ accounts， this research investigates how the colonial government， the Railway Department， the medical community， and local business operators jointly shaped the positive image of Beitou Hot Springs. Through the promotion of therapeutic benefits， transportation discount programs， newspaper and media coverage， and the construction of tourism facilities， these groups successfully attracted large numbers of visitors to the area. However， the prosperity of Beitou Hot Springs was accompanied by various social and public health problems. This study further explores the negative phenomena that emerged during the development of tourism， including threats posed by infectious diseases such as plague， cholera， and malaria， issues concerning drinking water quality and public sanitation， as well as social controversies related to mixed bathing， voyeurism， and the regulation of prostitution. The rise of Beitou as one of the most representative hot spring tourism destinations in colonial Taiwan was attributable not only to its abundant natural hot spring resources， but also to the development of railway transportation， government support， the dissemination of medical knowledge， and extensive tourism promotion. At the same time， the public health and social issues generated by tourism development reflected the contradictions and challenges inherent in the colonial modernization process. Through a case study of Beitou Hot Springs， this research highlights the characteristics of tourism development in colonial Taiwan and reveals the historical image and public perceptions of Beitou Hot Springs under Japanese colonial rule.
