影響廠商導入電子商務之相關因素分析─以製造業為例; Determinants of Electronic Commerce Adoption: the Case of Manufacturing Industry

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Title:	影響廠商導入電子商務之相關因素分析─以製造業為例;Determinants of Electronic Commerce Adoption: the Case of Manufacturing Industry
Authors:	胡慧貞;Hui-Chen Hu
Contributors:	產業經濟研究所
Keywords:	創新採用;電子商務;E-Commerce;Innovation Adoption
Date:	2008-06-14
Issue Date:	2009-09-22 15:12:42 (UTC+8)
Publisher:	國立中央大學圖書館
Abstract:	近年來全球電子商務發展已有很大的躍進，台灣地區在政府及業界共同努力下，整體電子商務整備度持續進步，有亮麗的表現，有鑒於目前國際上仍有部分開發中國家於電子商務的推行活動進展緩慢，本文希望藉由研究台灣於電子商務發展初期階段，廠商採用電子商務之各項誘因，提供欲推行企業電子化的政策制定者更多層面的策略考量。本研究採用行政院主計處「中華民國九十年台閩地區工商及服務業普查」之製造業廠商資料，採用Probit Model、Ordered Probit Model與Tobit Model進行實證分析。研究結果顯示，廠商特性變數為影響廠商導入電子商務的基本條件，隨廠商年齡增長、廠商規模擴大、技術投入加強、員工素質提高等，都將有助於廠商導入電子商務，而假若廠商傾向資本密集型產業，在資本財具準僵固性特質下，將削弱廠商於電子商務的應用行為，又若廠商設址於偏遠地區，由於與外界聯絡需求相對強烈，因而會增強採用電子商務的意願，藉以縮短實體之空間距離。再者，同儕壓力的競爭效果表現在同業採用電子商務的密集程度上，ㄧ旦同屬於相同市場的競爭對手採用電子商務的比率增強，個別廠商通常會跟隨採用之。此外，不同產業間之技術擴散效果有異，高科技產業之上游為技術創新的平台，交易對象之間連結程度勝於下游，故技術由上而下傳遞，反之，非高科技產業之上游為原物料供應者，下游則接近商品販售的平台，由於與下游之連結程度相對強烈，故技術容易由下而上傳遞。 The objective of this paper is to analyse the determining factors of B2B e-commerce adoption to the manufacturing firms. The empirical research uses firm-level data from the Industry, Commerce and Service Census in the year 2001. The empirical results which are based on Probit Model, Ordered Probit Model, and Tobit Model indicate that firm-specific factors are essential determainants of e-commerce adoption and extent. The firm age, firm size, RD intensive, human capital, and capital to labor ratio（K/L）are highly significant determinants. As to the urbanization, the more remote the firm is, the more e-commerce demand it needs. In addition, industry-specific factors shows different phenomenon except for the EC-intensity in the same market. The firms in high-tech industry are highly connected with their supplier, and the others in non high-tech industry are relative highly connected with their consumers. Therefore the upper index and downstream index have different influence on firms of separate industries.
Appears in Collections:	[Graduate Institute of Industrial Economics] Electronic Thesis & Dissertation

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