| 摘要: | 現代企業經營的挑戰，是在面對國際環境快速多變時，企業的腳步是否有隨著商業經營環境的變化而調整。個案A公司為液晶面板半導體驅動IC封測代工廠商，半導體產業特點是遭受較高的市場風險及劇烈的利潤波動影響。全球經濟於2008年第四季面臨金融風暴，個案A公司總經理為解決公司困境及未來營運，推動企業改造計劃，期使公司安然渡過危機，成為一個體質好的公司。 本研究架構首先應用Porter(1985)的產業價值鏈分析探討驅動IC封測的產業環境，分別針對個案公司的生產流程與營運方針進行診斷與分析，其次再以Ansoff (1965)的SWOT分析，進而發掘A公司的潛在問題，針對A公司的問題加以分類與歸納，透過流程改善執行成效深入分析，探討改善過程中實務與理論之間的差異性，並對A公司提出流程改造實施方案的建議。 本研究依據個案改造過程及改造前後狀況發現，得出下列結論： (一)設備面：改善機器待料時間及調整設備參數，提升生產效率。 (二)作業流程系統面：以資訊技術改善作業依賴人工問題，未有同業執行過，屬創新改革。 (三)人員與服務效率：打破原有組織架構，營造團隊互助合作雙贏效果；扁平化組織分工明確，提高人員效率。 本研究藉由個案公司的流程改造經驗，提出以下之建議： (一)員工是流程改造的重要關鍵，如何降低DL人員離職率，是A 公司往後必須克服之問題。 (二)領導風格，中長期則需要改以民主式領導，才可使改善持續長久。 (三)過多專案同時推動，容易讓員工失焦，無法專心BPR改造專案。 (四)人力的管控機制，是未來需注意之重點。 (五)使用手機作為生產訊息的傳遞工具，可使單位主管可隨時掌握狀況。 最後，本研究推論發現企業BPR的實施，若有遵循以Hammer 和Champy (1993) 的BPR理論作為改善之架構，加上高階主管的強力改革意願，成立專案小組，訂出明確的目標，態度積極隨時協助推動有阻礙之部門，並輔以其他專案配合BPR計劃，使BPR順利推展。如此BPR計劃應有助於改善公司體質，讓企業整體營運模式、流程、組織重新再造，提升公司競爭力One of the major challenges of modern business operation is whether to adjust its pace to meet the changes of business operating environment while dealing with the rapid international environment. Company A is a TFT LCD semiconductor driver IC Assembly and Testing house. The character of semiconductor industry is to be easily affected by high risk market and dramatic profit undulation. Since the fourth quarter of 2008, the world economy has encountered with a global financial storm. In order to resolve the problems of the company and assist with the business operations in the future, the General Manager of Company A promoted a business reformation program to help the Company to get through crises and become a well-developed company. The study adopts Porter’s (1985) industrial value chain to analyze the industrial environment of IC Testing and Packaging, and to diagnose and analyze the production processes and operation directions of the case study company separately. Furthermore, the study uses Ansoff’s (1965) SWOT analysis to find potential problems of Company A. By grouping and categorizing the problems of Company A, the study probes deeply into the diversities of practice and theory of improvement processes through the deep analysis of implementation effectiveness of process improvement, and gives advice to Company A on the program of process reformation implementation. According to the process reformation of the case study company, and the conditions of both pre- and post-reformation, the study concludes as follows: 1. Equipment: Shorten the lead time and adjust equipment parameters to increase the production effectiveness. 2. Operation processing system: Utilize innovative computing technologies which have not been used to reduce artificiality of operation. 3. Personnel and service efficiency: Reform the structure of organization to create cooperative win-win effectiveness for the team; create horizontal organizations, clarify tasks and specify responsibilities to improve the effectiveness of personnel. With experiences of process reformation of the case study company, the study provides suggestions as follows: 1. Personnel are one of the essential elements of process reformation. Therefore, reducing the resignation rate of DL personnel is the major problem that is needed to be conquered by Company A. 2. The democratic leadership style keeps improvements longer for a medium- and long-term reformation. 3. It is so hard for employees to promote various projects at the same time that they cannot concentrate on the BPR project. 4. The personnel control mechanism is the focus of attention in the future. 5. The use of cell phone as a transmission tool of production information enables the head of units to control the situation on the go. In conclusion, the study finds that the implementation of BPR in industries, with the structure of improvement based on the BPR theory of Hammer and Champy (1993) and the willingness of high-level managements to reform, can be smoothly promoted if the company establishes a project team, specifies its goals, assists positively with the departments which are dealing with problems, and complies with other projects. Consequently, the BPR project shall be helpful in improving the company to reform the whole business operating model, process, organization, and to promote the competitiveness of the company. |
