電子製造業競爭優勢個案分析─以F公司為例

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題名:	電子製造業競爭優勢個案分析─以F公司為例
作者:	鄭吉亨;Chi-heng Cheng
貢獻者:	管理學院高階主管企管碩士班
關鍵詞:	競爭優勢;需求特徵分析;資源與能力;電子製造服務業;Competitive Advantage;EMS;Resources and Capabili
日期:	2011-07-25
上傳時間:	2012-01-05 15:15:01 (UTC+8)
摘要:	本論文將針對電子製造服務業進行競爭優勢個案分析。目前許多電子產品品牌大廠，紛紛將產品的研究開發與製造組裝委由專業製造服務廠商來執行。此種垂直分工的趨勢已經在電子產品市場成為主流。雖然全球代工業務的產值不斷在快速成長，但是參與電子製造服務業務的廠商數目也不斷在增加中。彼此間的競爭也已經到了白熱化的地步，為了競爭客戶，廠商間莫不採用各種競爭優勢來爭取訂單，價格的競爭也成為此市場的常態，使得廠商的毛利降低，經營不易。因此，電子製造服務廠商如何建立非價格競爭優勢，避免價格上的激烈競爭，將是本論文研究的主旨。本研究選取偉創力作為研究的個案公司，針對其在電子製造服務業務上的競爭力進行分析與研究，並將其的競爭力與另一家主要競爭對手進行比較，以了解偉創立的相對競爭優勢。再根據偉創立本身的資源與能力進行分析，協助偉創立依照自己的內部條件重新對其競爭優勢作定位，找出最適合偉創立且具利基的新的競爭優勢。此新的競爭優勢定位將有別於他的競爭對手，能夠彌補目前市場未能滿足的客戶需求，又能符合偉創立內部條件。有了新的競爭優勢定位之後，本研究更進一步提出如何建立這些新的競爭優勢之具體執行方案，以協助偉創立將所定位的新的競爭優勢確實建立起來。 This thesis is to study the competitive advantage issues of the electronic manufacture service (EMS) industry. It has become a trend in the electronic products industries that brand name companies outsource their manufacturing tasks to the EMS companies. The integrated vertical chain patterns are on longer a form for the electronics industries. Even though this kind of outsourcing trend is growing globally, the number of EMS firms is growing rapidly too. Therefore competition among EMS firms is fierce. EMS firms will try all sorts of measures to compete for the customers because a single order is able to provide an EMS firm tremendous revenue and profit. One common way of competing for orders is by reducing the prices. The intense price competition leaves the EMS firms low profit margins and a difficult survival environment. Under such a harsh competition, all EMS firms strive to build up their unique and differentiated competitive advantage in order to avoid adverse price competition in this market. The theme of this study is to analyze this EMS industry and tries to provide helpful suggestions on how to build up competitive advantage for EMS firms. This study is based on a case study in the EMS industry. We will first study the current competitiveness of the case company relative to its major competitor. Through the comparisons, the competitive disadvantage of the case company can be identified for future improvements. The internal resources and capabilities of the case company are examined in order to position the appropriate competitive advantage for the case company. Once the competitive advantage positioning is done, we then suggest the concrete executing measures for the case company to actually establish the competitive advantage positioned.
顯示於類別:	[高階主管企管（EMBA）碩士班] 博碩士論文

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