記憶體公司企業策略建構與競爭力分析－以A公司為例;none

NCUIR > School of Management at National Central University > Executive MBA > Electronic Thesis & Dissertation > Item 987654321/54995

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Title:	記憶體公司企業策略建構與競爭力分析－以A公司為例;none
Authors:	陳年發;Chen,Nien-fa
Contributors:	管理學院高階主管企管碩士班
Keywords:	技術移轉成效;技術移轉;技術策略;策略聯盟;記憶體產業;Technology strategies;Strategic Alliance;Memoryindustry;Transfer affects;Technology transfer
Date:	2012-06-20
Issue Date:	2012-09-11 19:14:35 (UTC+8)
Publisher:	國立中央大學
Abstract:	目前我國記憶體廠商並無太多自主記憶體設計的先進技術和製程研發能力，技術來源在記憶體產業是否具有絕對的競爭力，及國內廠商是否能單純的透過技術移轉或策略聯盟來獲利，與未來能否永續經營活息息相關。國內記憶體廠商以優勢管理能力在製造成本控管上有優越的競爭力，為保持領先地位，未來在量產規模和微縮製程上仍需不斷投入資金，然而大量資金的投入其相對風險也增加，是否能經得起另一個衰退也是一隱憂。本研究除了先整理歸納記憶體記憶應用產業歷程演變外，也透過產業數據資料的蒐集、整理、分析，利用策略聯盟理論以及其技術策略運用等，探討記憶體產業崛起至今，韓國、德國、美國、日本與台灣在記憶體產業界各自的競爭優勢與國際策略聯盟關係，由策略聯盟的關係等因素來分析全球及台灣記憶體未來的可能演變。企業經營成功與失敗的因素有許多，但最重要的是在於採取有效的策略佈局與執行。為了對記憶體技術策略有所了解，需要具有一個理論性以及實務性相結合的分析架構，本研究以策略矩陣做為分析個案之產業環境以及制定事業策略的管理工具，並結合個案公司進行實證性探討作為驗證。本研究內容除了進行產業分析以及技術策略的研討之時，也提供相關的產業資訊及現成的策略分析架構做為未來可能的環境演變及波動參考依據。Taiwan Memorymakers possess few own advanced-technologies and insufficient strengths or capabilities to develop full unit processes for absolute independence and surviving longer in globe’s cruel contests. How to turn back the situation and break the unfavorable environment getting more successful advantages to stand firmly under globalization trend? If via some key successful elements, like strategic alliance or technology transfer, it might become a good change to break the limitations. Currently, Taiwan Memorymakers own outstanding performances in reducing production costs and invest numerous capitals in enlarging capacities and high-speed shrinking the node to keep in world-leader status. Even so, it still brings other undetectable risks, like a giant recession cycle. It is a very big issue how to catch the boom cycle well in fast-change world. The study generalizes and sums up the historic developments of Memoryindustry, by collecting, reordering, adding analysis the concepts of strategic alliance and technology strategies to further discuss the future transforms of Taiwan Memory industry against other international Memorymakers, Korea-Samsung, Hynix, Germany-Qimonda, USA-Micron, Japan-Elpida. Trying to figure out what advantages exist or disadvantages eliminate and discuss global issues with respect to technology transfer in Memorytechnology. The future global business market will be addressed and critical development needs. Many elements cause enterprises’ business to succeed or fail, they must be selected out and analyzed to improve enterprises’ benefits and future developed roadmaps. Among of those elements, the key point is how to adapt effective strategies to layout the success models and apply into Memory business.
Appears in Collections:	[Executive MBA] Electronic Thesis & Dissertation

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