半導體設備代理商經營策略之探討- 以A公司為例

NCU Institutional Repository > 管理學院 > 高階主管企管（EMBA）碩士班 > 博碩士論文 > Item 987654321/63867

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题名:	半導體設備代理商經營策略之探討- 以A公司為例
作者:	吳志成;Wu,Chih-Cheng
贡献者:	管理學院高階主管企管碩士班
关键词:	代理商;半導體設備;核心能力;經營策略;Agency;Core competence;Semiconductor equipment;Strategy
日期:	2009-06-08
上传时间:	2014-05-08 15:34:42 (UTC+8)
出版者:	國立中央大學
摘要:	隨著半導體產業的蓬勃發展及製程技術的世代改進，半導體製程設備的種類及應用也日益繁多與複雜。這不斷的發展及演進中，台灣亦成為全球半導體設備商最主要的目標市場。在市場競爭下，國外設備廠為取得台灣市場，除在提供競爭性價格之外，更需提高本土化及即時的服務能力，因此居於國外設備廠及客戶之間的專業半導體設備代理商，所扮演的專業角色也日趨重要。本研究針對半導體設備代理商，除了面對市場快速變遷及規模日益增大，同時還必須面臨代理權的競爭奪取與原廠回收問題的情況下，探究出何種經營策略才能順應瞬息萬變的產業，以及該具備何種的核心策略才能使設備代理商能持續生存及發展。本研究透過受訪廠商的訪談及深入調查的研究結果對半導體設備代理商提供些許貢獻如下： 1.新科技日新月異，設備代理商必須重視產品管理，原廠關係管理及強化新產品開發導入流程。 2.除了產品之外，人才是設備代理商最重要的資產與價值。做好育才、留才、全員經營，就能掌握客戶，亦能掌握商機。後續研究方向可針對大陸市場發展策略來探討設備代理商在不同區域的經營策略差異或是納入與其他大型設備代理商的比較，以提出更詳盡的經營策略。 ;In this rapid development semiconductor industry and the technology process demand, the types of applications of semiconductor equipment are also diverse and complex increasingly. In this fast changed generation Semiconductor Industry, Taiwan has become the most important marketplace of the global semiconductor equipments, under this competition situation, foreign vendors strive for the Taiwan market with not only aggressive price strategy but also using the localized and in-time service strategy. Therefore, the specialized and professional agency as a bridge between of vendors and Semiconductor manufacturing customers act an important role for both semiconductor equipment suppliers and end customers. In this study, we are focusing on semiconductor equipment agency in Taiwan for the strategy making, core competence, In order to maintain success in this rapidly changing, strong competition market, the agent is struggling for vendor authority. The major approach of the thesis is going through a face to face interview study and the in-depth of investigation. And the conclusion of the study is as following: 1. The semiconductor equipments agent company must well manage with the product lines and vendors plus build up the process of the new product line development into the business strategy operation system for future need. 2. Talents are the most important assets for an equipment agent. Keep the talents and grasp the customers, business opportunities are always the key. The following study could aim at different strategy making in Mainland market or in different scale agency.
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