觀光產業在台灣及中國近年來都是蓬勃發展，但在中國飯店業卻是受到打奢禁令的影響而生意慘淡，很多飯店業主都考慮變成經濟型飯店來維持生計。但在此環境中，仍有一些特別的精品飯店表現非常亮眼，這些飯店是如何做到的？ 本研究將針對上海成功的精品飯店個案，來進行調查研究分析。論文中將利用所提出的研究架構，蒐集精品飯店及產業資料，再透過研究者對個案的親身調查，及業界的資料交換，進而從該飯店的硬體、服務、營業數字及策略管理等部份進行分析，以了解該飯店如何能在此環境中脫穎而出。期望能將研究成果提供其他相關飯店規劃及營運時的參考。;The tourism industry is growing tremendously both in Taiwan and China during recent years. However the hotel industry in China is on the line due to the impact of sumptuary laws. Lots of hotel owners are considering transforming star-rated hotels to budget hotels to stay in business. Under such kind of condition, we still can find some special boutique hotels operating very successful. How do they manage to do it? This study focus on the successful boutique hotel in Shanghai. The report is based on the research framework to collect data from boutique hotels and its industry. To analyze the hardware, services, business figures and management of the hotel in order to find out how the boutique hotels stand out under this critical timing. The purpose of this study is to provide the strategies of planning and operations related to the hotel industry.
