電子代工業全球供應鏈下之協同作業研究－以I公司為例

NCUIR > School of Management at National Central University > Executive MBA > Electronic Thesis & Dissertation > Item 987654321/64506

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Title:	電子代工業全球供應鏈下之協同作業研究－以I公司為例
Authors:	趙彩秀;Chao,Tsai-hsiu
Contributors:	高階主管企管碩士班
Keywords:	電子代工業;Electronic OEM Company
Date:	2014-06-24
Issue Date:	2014-08-11 18:32:16 (UTC+8)
Publisher:	國立中央大學
Abstract:	電子代工業一向是台灣製造業的強項，在過去的輝煌時代裡，台灣的筆電代工業於2008年一度佔有92%的全球出貨量。伺服器代工相對於筆電或是桌上型電腦，便被定義於少量多樣性的電子產品。在生產製造上需要較高技術能力，進入門檻高，故代工業內競爭者較少。伺服器的需求量在2007 前尚未受到產業界的注意，主要使用者為企業主，政府機關，軍方等，並不會跟隨潮流或是新技術的問市而進行設備汰換，故產品週期較長。在2007年時伺服器的全球市場成長率，還小於2006年的伺服器成長率。於2008年底的金融海嘯對其市場衝擊更巨，由2007年的700萬台在2009年時降低到680萬台。與2008年相比，呈現16%的衰退。 2009年至2011 年時全球正陷於經濟衰退或復甦的掙扎當中，美國的QE方案，驅動了企業的積極消費，也帶動了伺服器市埸的成長，加上手持裝置的普及，每個人都想要隨時存取資料，雲端服務的需求爆發，再加上社群網站興起，使得伺服器的主要客戶群由企業主，政府機關，軍方，再加上facebook、Google 這樣的客戶使得需求量每年呈現4%以上的成長，相對於筆電，桌上型電腦等消費性產品的負成長，便吸引了更多消費電子產品業者進入伺服器產業進行競爭，這樣的情形不僅發生在品牌廠，同樣的伺服器代工業者也增加許多。本研究的主要討論個案公司，身為惠普公司主要策略合作供應商，佔有惠普公司50%的業務，如何與惠普公司形成夥伴關係，及利用各自的優勢，在伺服器硬體製造業裡互相補強，創造雙贏。;Taiwanese manufacture in electronic industry has always been a strong point in the past glory era. Taiwan′s notebook industry in 2008 was 92 percent share of global shipments, relative to the server OEM laptop or a desktop computer. It is defined as a small amount of diversity in electronic products, which require high technical capabilities in manufacturing, high barriers to entry. Before 2007, the demand for server industry has not received attention. The main users were business owners, government agencies and military. They didn’t follow trends or new technology for device replacement, so the product life cycle was longer. In 2007 the global market growth rate less than 2006. The market was dramatic impact at the end of the 2008 financial crisis. The shipment in 2007 was 7 million, but 6.8 million in 2009. It showed 16% decline, if compared 2009 with 2008. The global economic was struggle in recession or recovery from 2009 to 2011. The U.S. QE program drove the consumer market, and also led to the growth of server market. Because of the popularity of handheld devices, everyone wants to access the data at any time. The demand for cloud services and the rise of social networking sites made the companies like Facebook or Google as the one of main customers. The demand growth was more than 4% each year. Comparing to a negative growth of laptops and desktops, the server industry attracted more consumer electronics company to join the competition. Such situation happened in brand and OEM companies. This case study focuses on I company which is Hewlett-Packard Company′s main strategic partner suppliers and occupies 50% of HP′s business. How to form a partnership with HP, and creates a win-win situation.
Appears in Collections:	[Executive MBA] Electronic Thesis & Dissertation

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