本篇論文首先藉由觸控面板主要生產國家的廠商策略與不同技術發展，來探討觸控面板市場中的競爭型態與中小型規模的觸控面板廠商的生存方式。其次，藉由個案分析來探討中小規模廠商利用產品應用做市場區隔與產品差異化的策略，並在競爭激烈的觸控面板市場中生存並獲利。;The global touch panel industry has many competitive manufacturing firms. Those firms in Taiwan, China, Japan and South Korea have their comparative advantages through the industry environment and the national industry policy. Since the inherent advantages of the firms for each country are different, those constitute the differences in the industry structure and lead the different technologies in production. Due to the different production technologies are corresponding to the end products of applications in market, the touch panel manufacturing firstly chooses to develop its technology to face the market competition. The adoption of different technology not only determine its product segments but also select the degree of market competition. The development of the end product applications significantly determines the direction of the touch panel technologies recently. For example, the fast growing popularity of the uses in mobile phones and tablet leds to a substantial growth on the whole touch panel industry but also changed the entire pattern of market competition. The new developments of technology such as the extension of G / G, G / F, IN-CELL, nano silver or metal mesh material process have attributes to the main factors of the manufacturer’s performance. In this thesis, we firstly examine the development of different technologies in Taiwan’s touch panel manufacturing firms. Our discussion is based on the industrial market structure to analyze the degree of competition. Secondly, we analyze the case studies to find the factors how the small and medium sized touch panel manufacturing firms to select their technologies to face the market segmentation and competioin and to survive and making profits.
