泛用型商業智慧系統的持續使用因素探討;A Study on the Determinants of Continuance Usage of Pervasive BIS

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Title:	泛用型商業智慧系統的持續使用因素探討;A Study on the Determinants of Continuance Usage of Pervasive BIS
Authors:	韓揚銘;Han,Yang-ming
Contributors:	資訊管理學系
Keywords:	持續使用;賦權;因果歸因理論;習慣;泛用型商業智慧系統;Continued usage;Empowerment;Causal Attribution Theory;Habit;Pervasive BIS
Date:	2015-01-20
Issue Date:	2015-03-16 15:58:20 (UTC+8)
Publisher:	國立中央大學
Abstract:	在現今大數據的經濟環境裡，企業逐漸採用了商業智慧系統 (Business Intelligence System, BIS) 提供企業內部及外部資訊給不同工作層級的人員，藉此來協助面對不同的工作決策情境。然而，資訊部門為了讓泛用化 (pervasive) 的BIS變得更被妥善運用，因此要如何讓泛用型BIS持續被使用則成為實務上重要的挑戰。本研究目的即為建立一模型來解釋泛用型BIS持續使用行為。除了基於Bhattacherjee及Limayem的模型外，本研究額外從心理賦權(Psychological Empowerment) 及因果歸因理論 (Causal Attribution Theory) 來透過內在動機的角度進行研究和探討。因此，本研究最後以兩階段的模式收集到133位樣本，其結果支持 Bhattacherjee的基礎模型外，對於「習慣」也呈現了對泛用型BIS的持續使用有直接效果和調節效果之影響。並且，本研究也從結果顯示了「心理賦權」對持續使用意圖有直接影響，而「因果歸因」於持續使用意圖和持續使用行為間則呈現「純調節」(Pure Moderator) 的效果。這些結果更為清楚闡述泛用型商業智慧系統持續使用意圖和持續使用行為之關係。藉由上述調查結果，本研究提出管理意涵及實務建議將供給研究人員、系統開發人員、及相關管理者進行參考和討論。 ;To cope with the huge data flow in today’s uncertain economic environment, many organizations have adopted pervasive business intelligence systems (BIS) to provide internal and external information to stakeholders at all working levels for their decision-making scenarios. However, the continued pervasive usage of BIS has become a practical challenge. The aim of this study is to build a model to explain the pervasive BIS user’s continued usage. In addition to Bhattacherjee’s original continued usage model and Limayem et al.’s model, we also include the concept of empowerment and causal attribution theory through individual intrinsic task motivation in the pervasive BIS context. The model was empirically tested using data from 133 respondents obtained from a two-stage questionnaire process asking questions designed to illuminate the situation of continued voluntary pervasive usage of BIS. The results support Bhattacherjee’s original continuance usage model and demonstrate that habit has a direct effect on pervasive BIS usage and acts as a moderator between continuance intention and usage. We also found that psychological empowerment has a direct effect on continuance intention and that causal attribution acts as a pure moderator between pervasive continuance BIS intention and continued usage behavior. This result clarifies the relationship between pervasive BIS continuance intention and continuance usage. Following by our survey, important theoretical and practical implications of these finding are discussed for researchers, system developers and managers.
Appears in Collections:	[Graduate Institute of Information Management] Electronic Thesis & Dissertation

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