路線貨運業經營策略轉型之分析 -以H公司為例

NCUIR > School of Management at National Central University > Executive MBA > Electronic Thesis & Dissertation > Item 987654321/67542

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/67542

Title:	路線貨運業經營策略轉型之分析 -以H公司為例
Authors:	利弘毅;LI,HUNG-YI
Contributors:	高階主管企管碩士班
Keywords:	路線貨運;轉型策略;S.W.O.T.分析;關鍵成功因素;Route-permitted Transportation;transforming strategy;S.W.O.T. Analysis;Key Success Factors
Date:	2015-05-13
Issue Date:	2015-07-30 21:16:55 (UTC+8)
Publisher:	國立中央大學
Abstract:	路線貨運業過去一向被定位為傳統產業，然而隨著資訊科技的進步及電子商務時代的來臨，與產業快速發展，宅配及溫控等專業技術，成為路線貨運產業之發展趨勢。本研究主要的目的是探討路線貨運業的發展與趨勢分析，進而了解個案公司的經營策略，而後探討個案公司為了因應內、外部環境，改變企業經營模式，藉由 S.W.O.T.分析其內部優勢及劣勢、外部機會及威脅，並歸納出其關鍵成功因素，最後將本研究結論與實務結合，提供建議給個案公司，以及業界進行參考。本研究對象 H公司為台灣路線貨運業的領導品牌，擁有強大的資訊應用及服務創新實力，為產業的標竿企業。在公司發展期間，個案公司面臨著運輸需求型態的改變，以及新進入競爭對手的威脅等問題，因而決定藉由經營模式的轉型，來因應環境的變化。從2000年開始導入轉型策略後，除了營業額有明顯的成長之外，員工年產值更是成長三倍，成為同業間的楷模。本研究採用個案研究法，包括次級文獻蒐集與高階主管訪談，而後進行資料分析與推論，透過 Weihrich(1982) 提出SWOT策略矩陣之概念，進行轉型策略分析，並進一步歸納出個案公司的關鍵成功因素。本研究針對個案公司歸納出的關鍵成功因素，包括：1.資訊科技的應用，滿足客戶的期待及改善工作的流程；2.員工素質的提升，提高服務創新的能力；3.創造延伸價值，提升顧客的黏著度；4.工作環境及福利的改善，降低員工的流動率，提高服務的品質；5.領導者的堅持。個案公司發展至今日的成果，實屬不易。然而近年來由於市場變化多端，以及產業間競爭激烈，如何擁有持續的競爭優勢，並及早思考永續發展之策略，值得深入探討與研究。本研究針對個案公司提出下列建議: 1.持續提升服務的附加價值；2.透過先進資訊技術的應用進行服務創新；3.發展多樣化的通路，強化競爭優勢；4.持續推動工作環境的改善，改變產業的生態。 ;Route-permitted Transportation Industry has been positioned as a traditional industry in the past. However, with the advancement of information technology, booming development of electronic commerce and Route-permitted Transportation Industry, professional techniques of home delivery and temperature control have become a trend of freight transport. The main purpose of this research is to explore the development and analyze the trend of freight transport. Furthermore, this research will discuss how the company changed its managing model by S.W.O.T analysis in order to adapt to the outside and inside conditions and induce the key success factors of the company. Finally, combining this research with practice, we hope it will provide suggestions for the case study company and the industry as reference. H company, the target of this case study, is the leading brand of Route-permitted Transportation Industry in Taiwan. It has strong information application and innovative service. During its developing, the company faces several problems, such as the changing of transportation demands and new competitors. Hence, the company decided to transform its running model to adapt the change of circumstances in 2000. Since then, the turnover of the company has grown up obviously, and it becomes a model in its industry. This research adapts case study method. First, we collect secondary references and interview executives, and then analyze data. Through the concept of SWOT strategy of Weihrich(1982), we proceed the analysis of transforming strategy and induce the key success factors of the case study company. The key factors include: 1. apply of information technology, satisfy customers’ wishes and improve workflow 2. improve employees’ quality and ability of innovative service 3. create extended value in order to keep customers 4. improve working environment and benefits, lower the turnover of employees, improve service quality 5. leader’s persistence. It’s not easy for the case study company to keep its success. However, due to the dynamic market and keen competition between inter-industry, it needs more research and discuss on how to keep the competitive advantages and consider the strategy of sustainable development. According to this research, we have some suggestions. 1. Keep improving the extended value of service 2. Proceed innovative service through advance information technology 3. Develop various channels in order to strengthen the competition advantages 4. Keep improving the working environment and change the industry ecology.
Appears in Collections:	[Executive MBA] Electronic Thesis & Dissertation

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML	603	View/Open

社群 sharing

Loading...