關鍵字：兩岸試點、競爭策略、破壞性創新、價值鏈、BCG、照明產業、SWOT、 虛擬垂直整合;The Bypass program of Taiwan and mainland has begun since 2008，the ministry of economic affairs used “government bypass，folk on bridge” as the starting point，planning to let the government to connect the industry of Taiwan and mainland，make the two area contribute to cooperate a new business opportunity by division of complementary cooperation，but the 12th five-year plan of Chinese government，vigorously promote the LED industry，and subsides the MOCVD machines，make the mainland company to disruptive the low-priced market innovation，caused the whole industry’s gross profit been pulled down very quickly.
The case company of this study belongs to the LED industry; according in the market，competition of the mainland industry low-priced market’s disruptive innovation，how the case company can raise a possible competitive strategy，to continue the mainland layout to absorb the mainland industry’s innovation of disruptive in mainland china，and launch a kind of LED as if no encapsulation by disruptive innovation，and plan to lead the company to a value chain with higher market，in response to face the future business opportunities of LED lighting market.
Key words ： pilot between Taiwan and mainland、Competitive Strategy、Disruptive Innovation、The Value Chain、BCG、Lighting industry、SWOT and Virtual vertical integration
