關鍵詞：財富管理、併購戰略、８十事業模式 ;After the financial crisis, sale of complex derivative products have been decreasing due to lower tolerance of risk from investors. In additional, many countries’ authorities have imposed more regulations on financial industry. These series of changes have brought negative effect on operation of financial institutions. The case company has been facing several challenges in recently years. In order to strengthen her competitive position, the company used mergers and acquisition strategy. The purpose of this case study is twofold: First, how does merger and acquisition (M & A) strategy benefit the company? Secondly, how to increase the efficiency of merger and acquisition strategy for the case company? This study uses 8-cross business model to analyze the current operating model, the influence of external environment change, and uses the 8-cross SWOT to figure out the way of increasing synergy of the merger and acquisition strategy. The case result turns out to be complementary with the original business model Merger and acquisition strategy could be benefited from expanding the size of professional sales team in a short period of time and increasing the size of customers of Hong Kong and China by reducing the expense of related insurance products. Both overall operating size and operating income could be stronger than before the M & A transaction. And after the M & A transaction, the company is steady to increase high-net-worth customers. Besides, the efficiency of business groups could be maximized by establishing cross-selling customers.
Key words: Wealth Management Business, Mergers and Acquisition Strategy, 8-Cross Business Model
