台灣網版印刷中小企業競爭策略分析-以E公司為例;noen

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题名:	台灣網版印刷中小企業競爭策略分析-以E公司為例;noen
作者:	江百清;Chiang,Joey
贡献者:	企業管理學系在職專班
关键词:	網版印刷;企業生命周期;產業生命周期;SWOT分析;競爭策略;動態能力
日期:	2016-01-25
上传时间:	2016-03-17 20:11:18 (UTC+8)
出版者:	國立中央大學
摘要:	網版印刷是藉由採用尼龍網布、特多龍網布、鋼絲網布等材質經張網固定於網框上。利用感光塗料塗¬佈在網布上，在以照相光學原理將要印刷的內容沖洗出來。將油墨倒在網版內側，以刮板將¬油墨從印刷內容處下壓平刮，此時油墨從印刷內容處滲透到被印物上面形成轉印。得到我們要的印刷內容。可以應用於金屬、布料、各種高科技面板上，是現在印刷不可或缺的一門技術。而台灣以中小企業為主，根據經濟部的定義，資本額於八千萬以下、員工人數200人以下的企業便為中小企業，在台灣印刷業中，中小企業的比例高達90%以上，研究者希望透過個案探討的方式來了解中小型的網版印刷業在競爭策略上如何取得相對的優勢。本研究藉由企業生命周期、產業生命周期、SWOT分析、競爭策略、動態能力等五個構面來分析個案公司，最後提出競爭策略建議，希望能夠藉此幫助E公司與相同規模的中小型網版印刷業來增加其競爭力，達到永續經營的目標 ;Screen printing is accomplished by using nylon mesh, Tetoron mesh, steel mesh cloth and other materials to spread and fix on the screen frame then applying a photosensitive coating on cloth mesh and next washing the printing content out according to the photographing optical principle. Pour the ink inside the screen then scratch and push the ink from the printing content and next the ink permeated to the printed material to get the printing content what we demand. This technology can be applied to metal, cloth and a variety of high-tech panels and it is now an integral technique of the printing technology. The industry in Taiwan is mainly composed by small and medium enterprises. According to the definition of Ministry of Economic Affairs, the capital to eight million or less and the number of employees less than 200 of the companies will be classified as small and medium enterprises. The ratio of small and medium enterprises are up to 90% or above in Taiwan′s printing industry and the researcher would like to know how the small-medium sized printing industries obtain the comparative advantage among competitive strategies through case studies. The study analyzes the case company by 5 factors of enterprise life cycle, industry life cycle, SWOT analysis, competitive strategy and dynamic capability. Then to propose some suggestions of competition policy to help E company and related small-medium sized screen printing enterprises to increase their competitiveness and to achieve the goals of sustainable development. Key words: screen printing, enterprise life cycle, industry life cycle, SWOT analysis, competitive strategy, dynamic capability
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