近年來網通業者為因應各國4G LTE需求成長和雲端技術應用的服務興起以及物聯網商機的萌芽，不斷思考如何善用雲端服務技術來加強競爭力，並且加入物聯網的應用來提升產品本身的智慧化應用以達到消費終端者的需求，因此以產品為中心的製造思維便轉變為以服務為中心導向的思考模式，希望透過服務創新思維來規劃新的經營模式，利用服務化彰顯產品差異性創造出競爭優勢，以支持企業持續成長，維持營運績效。 本研究以質性研究法來進行探索性研究，透過文獻分析法歸納出本研究架構，以製造業服務化相關文獻探討傳統製造業在開發新經營模式時面臨的重要考量議題和因應措施，並以服務創新的四個構面模型的架構思維模式，驗證個案公司的持續服務化轉型專案的執行過程。 研究結果發現，個案公司因應產業趨勢和發展，結合自身品牌和技術優勢開發出新的商業模式，的確是適合個案公司本身且符合其經營策略的模式，雖未在初期投入適當及正確的資源支持服務化轉型，但卻能在過程中提出相對應之決策，以達到專案預期的目標，並依此建立相關企業管理決策，達到支持企業的持續發展目的。最後本研究依研究結果對個案公司提出兩項服務化實質作法的建議為一、建立專責單位，安排適當的人員參與。二、謹慎選擇合作代理商以提升後續服務化之成效，作為該公司發展的參考依據。同時，分析後得到之結果希望能供現今愈來愈多實行服務化的製造廠商們一些參考。 ;In recent years, Taiwan Netcom industry found to growing demand for 4G LTE service ,rise of cloud technology and internet of things. Many company constantly thinking about how to utilize the cloud technology and built internet of things applications to increase the competitiveness of products and meet customer needs. In this case manufacturing servitization was presented, the company hope through the service innovation thinking to increases the value of the company′s product and create a new business model to support the business continued to grow. In this study, the qualitative research methods was used to carry out exploratory research. Through literature analysis summarized this research framework and by using the literature relevant to manufacturing servitization to make an in-depth study on important issues and consider measures when traditional manufacturing industry is facing a new business model. based on four facets of the architecture of service innovation model to explore the innovation process of servitization of the company. The study concluded that the company follow industry trends to develop new business model with its own brand and technological advantages is suitable for the company. The company can make the corresponding decision in order to achieve the expected goal of the company, and establish of relevant business management decisions, to achieve sustainable development purposes of the enterprise in the servitization process. Finally, the study recommended that it will helpful in servitization of manufacturing, if the company establishes a dedicated units and arrange appropriate personnel involved. And on top of this, experienced agents can also help to enhance the effectiveness of the follow-up services.
