| 摘要: | 近年來，全球液晶電視整體市場趨於飽合，邁入產品生命週期的成熟期，導致液晶電視出貨量大幅下降。此外，行動產品的興起，更使得電視的進階應用對消費者而言可有可無。因此，「價格」變成消費者購買的主要考量因素。而日本品牌大廠錯估情勢，仍然堅持高價，導致市佔率大量流失。
個案公司的主要業務其中一個為電視設計代工製造 (ODM)。原本主要的合作對象為日本電視品牌廠。由於市佔率流失，日本品牌廠將大部份的液晶電視設計製造，移轉回其內部的產品開發部門。於是，個案公司開始承接中、韓二線品牌 ODM 訂單，獲利情形嚴重縮水。
日本品牌廠相當重視軟體問題的狀態管理，自行架設問題追蹤系統供個案公司回應軟體問題，然而，中、韓二線品牌不重視軟體問題管理，也沒有架設問題追蹤系統。在個案公司本身沒有架設問題追蹤系統，及其成本、費用的限制之下，問題追蹤及討論只能使用Excel檔記錄，再以e-Mail來傳遞。如此，造成問題溝通困難，開發時程因而受到影響。
本個案探討提出軟體問題回報處理流程之改善方案。依照個案公司的功能性需求，考量其有限的成本及費用，選定使用Wiki-based的Google協作平台來開發，並以概念性驗証的方式來確認解決方案的可行性。提出的改善方案，預期可以減少平均9.7天的上市延遲。;Lately, the global LCD TV market has entered the mature stage of the product life cycle, resulting in sharp decline in shipments of LCD TV sets. In addition, the rise of smart mobile devices, also results in advanced TV applications becomes mostly obsolete for consumers. Thus, “price” becomes the main factor of consumer purchases. The upmarket Japanese brand owners misjudged the situation, still insist on high prices, leading to huge losses in market share.
One of the main businesses of company H is LCD TV ODM (original design and manufacturing). It used to partner mostly with Japanese TV brands. Due to the loss in market share, the Japanese brands transferred most of the LCD TV manufacturing back to their in-house production facilities. Hence, company H started to take ODM orders from Korean and Chinese second-tier brands, with reduced profit margins.
The Japanese brands value highly on the management of TV control software, and established sophisticated issue tracking systems for software development. Company H was required to use these systems. However, the Korean and Chinese second-tier brands are not that serious on managing software development, and do not have their issue tracking systems. Company H, without issue tracking system and low in budget, had to rely on Excel files and e-Mails to handle issue tracking. Hence, there is a serious gap in straightening software development issues, and result in delays in development time.
This study proposed to reengineer the process of software issue tracking. In accordance with functional requirements and cost constraints of company H, Google Sites, which is a Wiki-based tool, was selected as the collaboration platform. Proof of concept was conducted to ensure technical feasibility. The proposed improvement is expected to eliminate an average of 9.7 days in delay in time to market. |
