鑑於物聯網產業逐漸興起的現實，各式基於物聯網應用的產品相繼問世，與預期不同，強調單一產品功能的物聯網概念性產品並未有著預期的銷售表現，取而代之的是組合了不同產品進而以方案方式呈現的成功案例。台灣在過去數十年的努力之下已經成為全球知名的資通訊工業強國，具備良好的物聯網發展基礎，然而物聯網應用中有不少供應鏈環節需要大量的資本投入，在台灣以中小企業為主的產業體質情況下，如何因應市場變化成為重要關鍵。 不同於一般大型企業，台灣中小企業一向以靈活的彈性、合理的成本以及高度的生產效率著稱。雖不具備大型企業般的龐大資源，但在其所屬的領域有著穩健的發展。在物聯網強調少量、多樣及創新應用的市場前題下，若能結合各中小企業的強項形成單一競爭單位，其實力足以與大型企業匹敵再創高峰。 本研究探討了個案公司因錯誤決策導致了鉅額虧損，歷經重新評估目標市場、明確自身企業定位、運用五力分析模型後構建專屬目標市場價值體系的轉型過程，進而運用垂直整合策略聯盟達成於物聯網燈控、環控應用佔有一席之地的目的，期望能為台灣中小企業提供佈局物聯網產業的決策參考進而鞏固台灣於世界資通訊工業領域的地位。 ;Based on the reliaty of the raising trend of Internet of Thing industry, various products which based on the IoT concept were launched into the market. The sales performance is far behind of expectation, but we can see some good cases in the delivered solutions which are combined with different products to fulfill the delicated applications. Taiwan has become the world′s leading information and communications industrial nation in the past few decades, and has the good foundation to develop IoT industry. However, there are several roles in the IoT supply chain need large capital investment. The industrial structure in Taiwan is mainly contributed by small and medium enterprices, how to response the change in IoT market becomes an important task for the small and medium enterprises. Unlike the large-scale enterprises, the small and medium enterprises in Taiwan have always deliverred the flexibility, reasonable cost and highly productivity to the market and well known in the industry. Although they do not have the huge resources like the large-scale enterprises, they got stable business status in their own domains. The small quantities, diverse product types and innovated applications are the major features in the IoT market, it is possible to gain the profit and compete with large-scale enterprises if the small and medium enterprises are able to form a competitive unit. This study examines the huge losses incurred by the case firm due to erroneous decisions. After re-assessment the target market, re-positioning of its own role in the supply chain, and re-build the target market value system by applying Porter 5 forces analysis. The case firm created the vertical integration strategy alliance to achieve the goal of earning a place in the lighting and environmental control market.We hope to provide the small and medium enterprises a reference for decision making in the IoT market through this study, and consolidating Taiwan′s position in the information and communication industry in the world
