iPad上市後對筆記型電腦的影響及因應策略之研究-以hp公司為例

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題名:	iPad上市後對筆記型電腦的影響及因應策略之研究-以hp公司為例
作者:	羅珮瑜;Lo, Pei-Yu
貢獻者:	財務金融學系在職專班
關鍵詞:	筆記型電腦;SWOT分析;iPad;hp
日期:	2017-06-19
上傳時間:	2017-10-27 13:49:48 (UTC+8)
出版者:	國立中央大學
摘要:	論文摘要在資訊技術日新月異下，創新性電子產品日新月異，不僅開發迅速，淘汰速度也加快，各家產品間的差異化越來越縮小，但在apple推出iPad後，市場出現爆炸性的變化，許多相關的論述與分析開始聚焦於apple是否會侵蝕筆記型電腦的市占率？更甚者是否會取代筆記型電腦？故引發本研究探討的動機即是以iPad推出後對筆記型電腦影響為主題做為探討目的。本研究透過產業分析了解電子科技業的發展背景和現況，其次為總體環境分析探討時空背景下社會環境的變遷沿革、最後應用SWOT分析深入探討目標個案公司，利用個案公司擁有穩定客戶群和大量員工人數以及橫跨各領域事業版圖做為優勢，把握跨足雲端服務和3D列印等新商機和服務，消除頻繁裁員造成的人心惶惶和了無新意的產品線劣勢，並透過新的商機與服務，跳脫個人電腦市場的紅海，為公司創新的泉源注入一道活水，進而提出個案公司未來發展的方向和建議。經由本研究分析個案公司後，歸納整理研究結論如下： 1. hp公司透過改善iPad不足之處，成功開發變型筆記型電腦。 2. hp公司透過員工的腦力激盪以及跨界合作作為公司創新策略。 3. hp公司將著重於雲端與互連網開發為未來發展方向。另一方面本研究對於分析個案公司後，歸納整理個案公司建議與研究方向建議分別如下： 1. 建議hp公司加強售後服務功能，透過傾聽客戶的反饋成為產品改善的動力。 2. 後續研究建議加入各家不同筆記型電腦廠商，延伸研究廣度與深度。 3. 建議後續研究按照產品生命週期的變化發展不同的分析與構想。關鍵字：iPad、筆記型電腦、hp、SWOT分析 ;ABSTRACT With information technology progress, today′s innovative technology products are out-dated tomorrow. The product difference between different brands are getting smaller. After iPad was launched by Apple, the NB market showed explosive changes. Therefore, there are so many discussions and analysis in the NB market focus on whether the products of Apple will decrease market share of NB, even replace it. So this study is to explore the impact on the NB market after iPad’s launching. The first step of this study was to realize IT industry’s development background and current situation by industry analysis. Second, apply PEST analysis to figure out IT industry’s evolution under social environment’s change. Then, apply SWOT analysis with hp as case study. Our findings are hp can use its stable customer base and lots of employees from crossing domains to develop its new business chances of cloud computing and 3D printing, and to eliminate frequently layoff leading to uneasy between employees and platitude of products. Hence, hp can jump out from the highly competitive NB market to pursue blue ocean through innovative ideal as company’s motivation for its future development. From study and analysis, the conclusion are as following: 1. hp successfully developed transforming NB by improving iPad’s disadvantages. 2. hp used encouraging employees’ brainstorming and incorporate with crossing domains as innovative strategies. 3. hp will focus on cloud and IOT as future development direction. On the other side, the suggestion for case company and future study are as following: 1. Suggest hp to enhance customer service by collecting customer’s feedback for product improvement. 2. Suggest to add different NB companies to expend depth and breadth of studies in the future. 3. Suggest to develop different analysis and ideas according to the changes of product life cycle. Keywords: iPad、NB、hp、SWOT analysis
顯示於類別:	[財務金融學系碩士在職專班] 博碩士論文

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