電源開關製造商之經營策略探討─以A公司為研究對象

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题名:	電源開關製造商之經營策略探討─以A公司為研究對象
作者:	吳耀德;Wu, Yao-Te
贡献者:	高階主管企管碩士班
关键词:	紅色供應鏈;策略;信賴性;經營策略;China Supply Chain;Strategy;Reliability;Operation Strategy
日期:	2017-05-22
上传时间:	2017-10-27 13:51:50 (UTC+8)
出版者:	國立中央大學
摘要:	面對中國大陸紅色供應錬的崛起，現有電子零組件供應必須要加速轉型，強化研發與創新能量，才能創造可長可久的永續競爭力。策略對大部分的公司而言，是打敗競爭對手獲取更卓越的績效，為公司的終極挑戰目標。本研究動機探索個案企業之經營策略，如何至亞洲地區尋找適合的生產基地以降低生產成本，並利用多年來累積的技術，強化競爭力。在策略方面，產品從早期的品質的維持提升到信賴性的保證，而且又要有準確的交貨期，其所運用之策略整理如下：。  成本領導：全球運籌及提升自動化生產以降低生產成本。  產品差異性：產品從早期的品質的維持提升到信賴性的保證。  資源集中化：成本最低化、產品精緻化、客戶頂級化。本研究經由適當的分析方式所得到的結論，針對個案公司、其他企業及相關產業的經營策略做出建議：  個案公司：建議個案公司有效地調整公司的經營策略以提高公司的競爭力，為股東創造最大效益。  其他企業：提供藉由個案公司的經營策略，找出可具仿效的關鍵因素，做為其他類似企業在經營策略的參考，以降低失敗的可能性。  相關產業：提供電子科技之相關產業經營策略之參考。;In the face of the rise of red supply in mainland China, the supply of electronic components must be accelerated to transform, strengthen R & D and innovation in order to create sustainable and sustainable competitiveness. Strategy for most companies, is to defeat the competitors to obtain more outstanding performance for the company′s ultimate challenge goals. This study motivates the business strategy of case enterprises, how to find suitable production bases in Asia to reduce production costs, and use the technology accumulated over the years to strengthen the competitiveness. In terms of strategy, the product from the early quality of maintenance to upgrade to the guarantee of reliability, but also have accurate delivery, the strategy used by its finishing as follows  Cost leadership: global operations and enhance the automated production to reduce production costs.  Product differentiation: the product from the early quality of maintenance to upgrade to the guarantee of reliability.  Resource concentration: refined products, customer-level. In this study, the conclusions of the study are based on the appropriate analysis of the conclusions of the case, for other companies and related industries to make business strategy recommendations  Case companies: the proposed case companies to effectively adjust the company′s business strategy to improve the company′s competitiveness, to maximize the benefits for shareholders.  other enterprises: to provide a case by the company′s business strategy to identify possible follow-up key factors, as other similar business strategy in the reference to reduce the possibility of failure.  related industries: to provide electronic technology related industries business strategy reference.
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