在過去十年當中雖然智慧型手機的驚人發展。然而，此市場已經快速進入成熟階段，增長力道持續在減弱。智慧型手機的發展也從異中求同，逐漸轉變成同中求異的變革。在整個產業的主要零組件，例如：處理器、顯示液晶螢幕、相機、記憶體等主要來自幾個主要廠商的生產的可互換零組件。因此，在智慧型手機供應鏈中的公司都努力打破此現狀以提高競爭力。 本研究研究了智慧型手機零組件公司 — D公司的實際例子，進行“安索夫矩陣”分析，規劃其增長戰略，並提出在同一市場開發新產品。其次，它分析了欲併購的目標，進而得以通過併購獲得創新的智慧型手機的新零組件。本研究使用各種方法分析案例，並提出了併購決策的建議。;The last decade has witnessed a phenomenal boom of the smartphone. However, the market has quickly entered a mature stage, where growth has been diminishing. Smartphone development has transformed from one that is “seeking common ground while keeping differences” into one that is “seeking difference from commonness.” In the whole industry, the main components, i.e., CPU, LCD, Camera, RAM (memory), are mostly from a few common suppliers. Much of them produce interchangeable parts. Thus, companies in the smartphone supply chain all endeavor to break new grounds to improve competitiveness. This study looks into the case of Company D, a smartphone electronic components manufacturer. It conducts an “Ansoff Matrix” analysis to plan for its growth strategy, and proposes to develop new products in the same market. Second, it analyzed a target for acquisition and merger, though which innovative new components for smartphone can be obtained through M&A. This study analyzes the case using various methods, and provides a suggestion for its M&A decision.
