筆記型電腦產業分析暨競爭優勢─以C公司為例

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題名:	筆記型電腦產業分析暨競爭優勢─以C公司為例
作者:	王以萱;Wang, Yi-Hsuan
貢獻者:	高階主管企管碩士班
關鍵詞:	筆記型電腦;產業分析;競爭策略;Notebook Computers;Industry Analysis;Competitive Strategy
日期:	2017-07-18
上傳時間:	2017-10-27 13:56:09 (UTC+8)
出版者:	國立中央大學
摘要:	本文旨在探討與分析臺灣筆記型電腦產業競爭策略，以C公司為個案，結合目前大陸整體市場需求特徵，論述C公司在大陸實施筆記型電腦行銷活動所面臨的行業現狀、企業內部條件和外部競爭環境等。運用SWOT分析法及4P行銷理論，對C公司所採取之行銷策略（如產品、價格、通路、促銷）等多方面進行綜合分析，找出C公司筆記型電腦在大陸市場競爭中所具有的優勢、劣勢、機會及威脅，並在發展品牌、技術研發、供應體系以及通路行銷等方面提出改善建議，為幫助臺灣筆記型電腦企業在新的市場環境下，利用自身優勢調整其在市場競爭中的策略，以提升其整體競爭力。;This paper aims to explore and analyze the competition strategy of the notebook computer industry in Taiwan, taking C Company as a case and combining with the characteristics of the overall market demand of the mainland, and discussing the status quo of the industry in which the company performs the notebook computer marketing activities on the mainland, the internal conditions and the external Competitive environment and so on. Using SWOT analysis and 4P marketing theory, C company to take the marketing strategy (such as products, prices, access, promotion) and other aspects of a comprehensive analysis to find C company notebook computers in the mainland market competition has the advantage To help Taiwan′s notebook enterprises in the new market environment, the use of its own advantages to adjust its strategy in the market competition in order to help Taiwan′s notebook enterprises in the new market environment, the use of its own advantages to adjust its strategy in the market competition To enhance its overall competitiveness.
顯示於類別:	[高階主管企管（EMBA）碩士班] 博碩士論文

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