線上課程學習成效與影響之研究-以壽險從業人員為例

NCUIR > School of Management at National Central University > Executive Master of Finance Management > Electronic Thesis & Dissertation > Item 987654321/77256

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/77256

Title:	線上課程學習成效與影響之研究-以壽險從業人員為例
Authors:	郭惠瑜;KUO, HUI-YU
Contributors:	財務金融學系在職專班
Keywords:	質化研究;深度訪談;學習成效;qualitative research;in-depth interviews;learning effectiveness
Date:	2018-07-05
Issue Date:	2018-08-31 14:28:58 (UTC+8)
Publisher:	國立中央大學
Abstract:	本研究採用質化研究方式，透過深度訪談10位國泰人壽保險從業人員，探討在網際網路的教學環境下進行學習課程的學習成效與影響。研究結果歸納以下幾點：一、線上課程學習的影響因素 (一) 資訊因素：網路速度要快，首要關鍵是便利 (二) 教學因素：課程內容多元豐富，避免冗長 (三) 環境因素：主管推動和鼓勵 (四) 個人因素：電腦先備經驗之多寡不是很重要，自主性是首要個人特質二、線上課程學習成效 (一) 使用滿意：滿意課程豐富多樣化與學習歷程紀錄 (二) 本職學能：增進壽險相關知識及保單行銷技巧 (三) 工作態度：工作價值觀和工作習慣有正面效果 (四) 經營績效：提升壽險保單業績，且有助於客戶管理 ;The research adapts qualitative method. The study is conducted by the result of in-depth interviews with 10 salesmen currently working in Cathay Life Insurance Company. To study the effectiveness and impact of learning courses in the Internet environment. The research results summarize that: I. Influential factors of e-learning courses 1. information factor: The speed of the Internet must be faster and the primary key is convenience 2. teaching factors:the course content must be rich, varied and avoiding lengthy. 3. environmental factors: the supervisors promote and encourage e-learning 4. personal factors:the number of computers′ first-hand experience is not very important.The primary personal characteristic is autonomy II. the learning effectiveness of e-learning courses 1. satisfaction: courses diversify and learn history 2. the current academic ability: to enhance life insurance related knowledge and policy marketing skills 3. the work attitudes:positive effects 4. operational performance: enhancing life insurance policy performance, helping customer management
Appears in Collections:	[財務金融學系碩士在職專班] 博碩士論文

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