隨著網路基礎建設普及化，網路攝影機已大幅度超越類比攝影機，未來幾年的成長趨勢持續看好，發展性大的產業勢必也會吸引許多加入者，在競爭者眾多的情況下，不外乎會出現低價搶市的現象。個案公司深耕影像監控領域已多年，品質與形象享譽國際，但因為這樣的競爭環境，也反映出節節退步的外銷市場，除了隨之起舞之外，要如何去因應並且兼顧企業的研發實力與發展？ 本研究利用PEST、五力分析、SWOT、策略架構等理論，評估分析個案企業的面臨的挑戰並提出可行性的策略主題。同時間輔以深度訪談的個案研究方式，彙整個案公司內管理階層的內容與意見，進而提出個案企業可行之經營策略方針，由上而下展開歸納各層級之策略方向，並由下而上的逐一實現目標，滿足組織整體營運策略等相關結論。除此之外，一個國產品牌如何藉由策略戰勝眾多國外知名品牌，贏得市場，對國內產業來說也具有重大的激勵意義。 經研究分析後，本研究對V公司提出兩大建議：（1）加強關鍵零組件的研發，鞏固產業生態鏈；（2）加強資訊安全防護，成立資安聯盟聯合訂立其規範。依此作為未來經營的階段性、差異化策略之策略組合。 ;With the popularization of network infrastructure, IP camera installation has greatly surpassed analog cameras. Growth prospects for the next few years continue to look positive, and such promising market is bound to attract many new entrants. In this competitive environment, many will resort to low-price strategies in attempt to gain a piece of the market share. Subject company in this study has heavily invested in image surveillance for many years, and is internationally renowned for its superior quality. As competition intensifies, they also experience steadily decline in export markets. Instead of following suit, how should they respond to competition while maintain its leading R&D strength? This study uses PEST, Five-Forces Analysis, SWOT, and Strategic Framework to assess the challenges faced by the subject company and evaluate possible counter measures. In-depth interviews were also conducted to obtain managerial insights, in effort to consolidate and propose feasible business strategies moving forward. From top to bottom, strategic directions are aligned and cascade through each respective chain of commands. From the bottom up, objectives are accomplished level by level which in term aggregate to the ultimate success for the company as a whole. Not only it is truly an inspiring story where a domestic brand fought off the big multi-nationals, it is also of great significance in motivating the domestic industries. Upon reviewing and analyzing the profile, please find below two major suggestions: 1. Improve key component’s R&D sector, to secure industry’s ecological chain. 2. Strengthen data safety protection via establishing data safety alliance and standards. The progressive and differential plans sets the organization’s future operation strategy Keywords: Strategy Map; Business strategy; Five-Forces Analysis; Video surveillance; IP camera
