智慧家庭產業發展之研究

NCUIR > School of Management at National Central University > Executive MBA > Electronic Thesis & Dissertation > Item 987654321/80864

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/80864

Title:	智慧家庭產業發展之研究
Authors:	陳顯明;Chen, Hsien-Ming
Contributors:	高階主管企管碩士班
Keywords:	智慧家庭;人工智慧;Smart Home;AI
Date:	2019-06-27
Issue Date:	2019-09-03 15:12:34 (UTC+8)
Publisher:	國立中央大學
Abstract:	隨著物聯網與人工智慧技術的發展，興起了人們對於智慧家庭的想像，然而，儘管在21世紀初人們便開始討論智慧家庭的概念，但至今仍是一個待開發的市場，我國有許多的廠商進入該市場卻尚未能有良好表現。因此，本研究想藉由探究北美智慧家庭成功的廠商案例來分析這些廠商成功的關鍵因素和商業策略，進行歸納可行的策略供我國或有興趣的廠商參考。　　本研究的主要觀點認為智慧家庭過去發展的主要困境在於智慧家庭產品應用破碎化與附加價值率不足，而本文援引的傳統智慧家庭廠商ADT、Comcast、 AT&T、Vivint和非傳統智慧家庭廠商Amazon、Apple、Google，皆因形成自身的智慧家庭生態系而有一定程度的市場影響力。本文認為新創廠商因思考如何加入既有的主要生態系，以利其在資本有限下能專注在產品或服務的開發。;The development of IoT and AI induce people to imagine a wonderful future of smart home. However, the smart home market is still an undeveloped market since the idea of smart home starts from the beginning of 21th century. This study wants to investigate why the firms which produces smart home product in northern America can successfully survive in the market, since there are also many Taiwanese firms moving into the smart home market with bad performance. Therefore, this paper may analyze those successful firm’s business model and key factors, and provides some strategies for the firms who are interested in smart home market. The main viewpoint of this paper considers that the problems of smart home product are product application fragmentation and low value added. This paper finds that all of the successful firms, which include the traditional smart home firm, such as ADT, Comcast, AT&T and Vininit, and non-traditional smart home firm, such as Amazon, Apple and Google , have its own product ecosystem or platform. Moreover, this paper considers that the start-up companies should join the main ecosystem or platform in order to focusing on its own innovation of products or services.
Appears in Collections:	[Executive MBA] Electronic Thesis & Dissertation

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