本研究發現如下： 一、 ODM Phase Gate系統對原始品牌商(OBM)和原始設計製造商(ODM)雙方從事新產品導入的工作人員有其重大的正面意義，特別是對雙方資深的人員更有助益。 二、 ODM Phase Gate系統對一個資淺的新產品導入從業人員而言，這個系統可以提供整套方案及工作準則。帮忙資淺的新產品導入從業人員快速就位。 三、 在整體分析後發現，一個共用的、完整的系統可以讓雙方在資訊的交流上更容易取得共識，減少雙方不良的溝通。間接提昇客戶滿意度，也就是說ODM Phase Gate被準確執行，客戶滿意度也會有所提昇。;Computer and science technology is one of the key industries in Taiwan and has made abundant revenue in imports and exports. Quanta, Compal, Pegatron, Wistron and Inventec make significant contributions on it and that is the reason why Taiwan is known as “Computer Kingdom”. In this global division generation, Taiwanese Original Design Manufacturer (ODM) makes long-term development and progress on designing in Taiwan and manufacturing in China. This study takes A company as an example to discuss how to maximize the profit with limited human resources, and integrate both customer’s and own information system and research and development management process by ODM Phase Gate in pursuit of higher customer satisfaction.
This study emphasizes on ODM Phase Gate to discuss how OBM and ODM cooperate on product development management and production coordination. The research purpose addresses the current situation how ODM and OBM adopt ODM Phase Gate through the survey of the degree of satisfaction and in hope of contributing this cooperation result to industries and product management practitioners.
Research findings: 1. ODM Phase Gate has important significance on employees who work on NPI projects especially seniors from both OBM and ODM sides. 2. As for junior NPI practitioners, this system can be a criteria to make themselves adjusted in the job sooner. 3. . After comprehensive analysis, an integral system leads to better consensus acquirement, misunderstanding reduction, and customer satisfaction increment. In other words, better ODM Phase Gate execution results in higher customer satisfaction.
