本研究目的是調查特定的人格與情境因素可能會對創業傾向產生的影響。偏向負面人格的暗黑三角（包含馬基雅維利主義、自戀、及心理病態等特徵）與偏向正面人格的個人靈性為內在因素，首先檢驗兩者對創業態度取向的影響。創業態度取向包含冒險與創新性、成就需求、容忍模糊、及控制源等特徵。主觀規範，個人知覺外在他人的支持或壓力，則用來檢驗其對創業傾向產生的影響。創業動機則用來檢驗其是否會調節創業態度取向與創業傾向之關係，以及主觀規範與創業傾向之關係。資料蒐集自485位企業管理、工程、科學、文學等不同背景學生的問卷調查而來，以結構方程模型（SEM）中的SmartPLS進行所提出的研究假設驗證。結果顯示暗黑三角與個人靈性對創業態度取向有顯著正向相關，而個人靈性之效果較大。主觀規範也對創業傾向有顯著正向相關。儘管創業動機調節了創業態度取向與創業傾向之間的關係，但無法調節主觀規範與創業傾向之間的關係。;The main objective of this study is to investigate the impact of unique personality and situational factors that may render individual’s entrepreneurial attitude orientation and boost their intention to become an entrepreneur. Both dark and bright sides of personality, respectively in terms of the dark triad (Machiavellianism, narcissism, and psychopathy) and spirituality, are proposed to have significant effects on entrepreneurial attitude orientation. Subjective norm, perceived social support or pressure toward entrepreneurial activity, is hypothesized to stimulate entrepreneurial intention. Entrepreneurial motivation is proposed as a moderator on entrepreneurial intention by entrepreneurial attitude orientation and subjective norm, respectively. Data are collected through a comprehensive questionnaire from 485 students having different backgrounds such as business management, engineering, science, and art. Structural equation modeling (SEM), in particular SmartPLS, is used to test the proposed hypotheses. Results indicate the potential predictive value of both dark triad and spirituality on entrepreneurial attitude orientation, while the effectiveness of spirituality is recognized to be stronger. Moreover, subjective norm is found to have significant positive impact on entrepreneurial intention. Whereas entrepreneurial motivation positively moderates “entrepreneurial attitude orientation-intention” its moderation on the “subjective norm-intention relationship” is not supported.
