| 摘要: | 新興產業發展過程中，投資之企業必須面對未知的市場反應、競爭對手以及新產品開發與技術等問題做出關鍵之決策。尤其在投入技術開發與應用的層面上，技術成熟度與市場的吻合性對於挑戰藍海市場有著重要的關鍵性。
本研究以台灣深層海水產業為研究目標，這個在水深兩百公尺以下的海水資源具備低溫、潔淨與豐富營養鹽特性，近年來被討論與初步形成的產業鏈包括溫差發電、低溫農漁業、生技、化妝品、食品加值、飲用水等，由於發展範圍較大造成不容易聚焦發展的情形發生。在深層海水這個新興產業個案中，本研究應用質性研究方法並透過非結構性的專家訪談來取得相關資料。透過同理心地圖、價值主張等研究工具進行目標建構，交叉分析架構，並具以建議未來深層海水產業可行的推動模式。
本研究對於深層海水產業的發展，提出以”產業生態系”為基礎論述，而產業領導者在合作策略中扮演的三種角色類型，則必須依照產業發展需求不同階段適時調整生態系基石者 (Keystone)企業，並與利基者 (Niche player) 企業共同搭配支援者(Supporter)提供的跨領域共通技術來提升深層海水產業對外的整體競爭力。此外，利基者企業也必須在共同的平台和價值主張的目標下，為公司之間的生產提供所需的技術援助和設備支持，共同促進產業生態鏈之間的分工合作。
在整體推動策略方面，本研究除了建議投入深層海水跨領域產業發展的基石者與利基者廠商必須改變單打獨鬥的思考方式，並建立獨特的產業生態系來進行共同行銷之外，同時針對擔任支援者角色的政府，提出迫切需要執行的三項策略建議。
1.加速完成公部門取水管的設置，吸引有意願投資者投入。
2.提供財政補貼政策機制，並將政策資源重新配置。
3.主導將資源與技術公共財化(提供基礎技術與進階服務)。
4.改變單打獨鬥的思維，建立獨特的產業生態系共同行銷。;In the development of emerging industries, companies must face unknown market responses, competitors, new product development and technology issues to make key decisions. Especially at the level of investment in technology development and application, the consistency between technological maturity and market behavior is an important key factor of challenging the blue ocean market.
The depth seawater resource has the characteristics of low temperature, cleanliness, and rich nutrients. In recent years, the industry chain that has been discussed and initially formed includes thermoelectric power generation, low temperature agriculture and fishery. , Biotechnology, cosmetics, food value-added, drinking water, etc., due to the large scope of development, it is not easy to focus on development.
In the case of the deep seawater industry, this study applies qualitative research methods and obtains relevant information through non-structural expert interviews. Use research tools such as empathy maps and value propositions to construct goals, cross-analyze the structure, and suggest a viable promotion model for the deep seawater industry in the future.
For the development of the deep seawater industry, this study puts forward an exposition based on the "industrial ecosystem", and the three types of roles that industry leaders play in the cooperation strategy must be adjusted in time according to the needs of industrial development at different stages. And keystone and niche player companies must cooperate with cross-field common technologies provided by supporters to enhance the overall external competitiveness of the deep seawater industry. In addition, niche companies must provide the technical assistance and equipment support required for production between companies under the common platform and value proposition goals, and jointly promotes the division of labor and cooperation between the industrial ecological chains.
In terms of overall promotion strategy, we suggests that keystone and cross-field industrial niche manufacturers who invest in deep seawater development must change their way of thinking alone and establish a unique industrial ecosystem for joint marketing. At the same time, Aiming at the government that plays the role of supporter, put forward three strategic recommendations that urgently need to be implemented.
1. Speed up the completion of the installation of public water intake pipes and attract willing investors to invest.
2. Provides a financial subsidy policy mechanism and re-allocates policy resources.
3.Takes the lead in making resources and technologies publicly goods (using public goods concepts to providing basic technologies and advanced services).
4.Change the thinking for going it along and establish a unique industrial ecosystem for joint marketing. |
