| 摘要: | 中國，這做為製鞋業的大國，這幾年面對中美貿易的對抗與Covid-19的疫情影響全球下，製鞋業在中國遇到了最艱困的經營。尤其是各國因Covid-19的封鎖而造成大多數人無法外出，更是造成鞋品的銷售停滯。但隨著疫情的慢慢舒緩，人們生活也會逐漸恢復正常運作，鞋子的銷量應可漸入佳境。
但是，從2010年起中國逐漸面對勞動力不足與薪資大幅上漲的影響下，製造業企業尤其是需運用到大量勞動力者如製鞋業皆陸續調整其原本運作，其解決辦法不外乎是轉移至低工資與勞力充沛的經濟體；亦或是以加速自動化設備的投資，以降低勞動力的需求。
個案G公司是以生產鞋面縫製的製鞋設備針車生產廠家。這幾年也因應製鞋業自動化設備的需求，逐漸的發展以代理日本高端的自動化針車設備為主要的業務。隨著，中國縫製設備廠家的競爭力崛起，不僅以高效能且低價格的產品陸續衝擊著電腦針車的市場，使代理日本電腦針車設備的G公司面臨著銷售衝擊。
本研究經過分析，對G公司提出服務化的建議。面對著紅色供應鏈的崛起競爭與疫後的經濟情勢，需創新以製造服務化為主的商業模式，再次為企業再造來面對詭譎多變的挑戰與機會。;Lately, due to the U.S.-China trade war and the Covid-19 pandemic, China, a major player in the global footwear industry, has been facing its most difficult business environmental challenges. In particular, the Covid-19 blockade has prevented people from going out, causing sales of footwear to screech to a halt. However, as the pandemic slowly subsides and people′s lives gradually return to normal, shoe sales should gradually improve.
However, since 2010, China has been facing the problem of labor shortage and wage hike. Manufacturing companies, especially those labor intensive ones, such as shoemaking, have been adjusting their original operations. These includes offshoring and automation.
Company G is a manufacturer of shoe upper sewing machines. In the past few years, in response to the demand for automated equipment in the shoemaking, Company G has gradually migrated their business in China to a distributor of high-end automated needlework equipment from Japan. With the rise of competition from Chinese sewing equipment, the market of automated, computerized sewing machines has been impacted by high efficiency and low priced local products. This severely affected the revenue and profit of Company G, as an agent of high priced Japanese computerized sewing machines.
This study attempts to tackle the problem. A business model proposal is made to servitize the operations of Company G. In the face of the rising competition from the “red supply chain” and the post-pandemic economic situation, it is necessary to create a new business model based on manufacturing service, and to re-engineer the company to face the challenges and opportunities that are ever changing. |
