基於信任與忠誠指標預測客戶在購行為的深度學習模型;Predicting repurchase behavior based on trust and loyalty indicators with deep learning technology

NCUIR > School of Management at National Central University > Department of Business Administration > Research Project > Item 987654321/87409

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/87409

Title:	基於信任與忠誠指標預測客戶在購行為的深度學習模型;Predicting repurchase behavior based on trust and loyalty indicators with deep learning technology
Authors:	許秉瑜
Contributors:	國立中央大學企業管理學系
Keywords:	預測再購行為;卷積神經網絡;遞歸神經網路;健康零售;信任;忠誠;predict repurchase behavior;Recurrent Neural Network;Convolutional Neural Network;health retail;trust;loyalty
Date:	2021-12-21
Issue Date:	2021-12-23 13:32:10 (UTC+8)
Publisher:	科技部
Abstract:	顧客的回購行為與商家利潤息息相關，並且與新顧客相比,老顧客會給企業帶來更多利潤。本計劃結果可以預測顧客在下一時段的購買行為，企業可以針對這些顧客進行行銷，在節省成本的同時創造更多利潤。
Relation:	財團法人國家實驗研究院科技政策研究與資訊中心
Appears in Collections:	[Department of Business Administration ] Research Project

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