目前常見的行動廣告裝置，不論其身處何處，都是一成不變地播送同樣的廣告內容，完全不能針對消費族群的分佈，做出適切合宜的反應，同時其廣告內容經廣告代理商設定後，除非重新製作，否則無法更動，託播的店家對於廣告裝置，也完全沒有主控權。本研究將整合穿戴式電子、無線定位技術、無線通訊技術及電子紙等裝置，提出一個新的行動廣告架構，讓行動廣告裝置可以穿戴在身上，具有位置感知功能，可以主動針對消費族群的特性播放商品廣告;系統並提供介面，讓託播的店家可以隨時觀察到移動廣告裝置的位置及更動廣告的訊息內容;開放的系統架構，也將提供一般的移動廣告裝置租用及特定區域廣告兩種營運模式供有廣告需求的店家或企業選擇。 No mater the location of the mobile adver-tisement, it broadcasts the same advertisement. The advertisement content cannot be changed after the advertisement agent setting. The re-quest broadcasts owner does not have the con-trol power completely to the advertisement installment. All operations need the adver-tisement agent assistance. This research will integrate the wearable electronic equipments, the wireless localization installments, wireless communication installments, e-Paper and so on, to propose a new mobile advertisement construction. The new mobile advertising in-stallment can embedded itself in clothing or the packsack and have the location-awareness function. The new system provides the request broadcasts owner to observe the position of a mobile advertisement installment and to change the advertisement content directly.
