網路遊戲在給大家的生活帶來樂趣的同時也引起了一些問題，而網路遊戲成癮和遊戲中衝動消費是人們關注的重點。本研究以網路遊戲為例探討四種暗黑人格：馬基維利主義、自戀、心理病態和施虐與享樂價值之間的關係；享樂價值與遊戲忠誠度之間的關係，以及網路遊戲疾患是否會中介兩者之間的關係；遊戲忠誠度和衝動購買之間的關係。本研究共放發問卷793份，收回實際有效問卷519份。研究結果顯示自戀、施虐人格對享樂主義有正向關係，享樂價值、遊戲忠誠度與網路遊戲疾患三者之間都有正向關係，並且網路遊戲疾患對享樂價值和遊戲忠誠度有中介效果，遊戲忠誠度對網路遊戲中的衝動購買有正向關係。;While online games bring fun to people′s lives, they also cause some problems, Internet gaming disorder and impulsive consumption in games are the focus of people′s attention. This study takes online games as an example to explore the relationship between four types of dark personality: Machiavellianism, narcissism, psychopathy, sadism and hedonic. The relationship between hedonic and gamer loyalty, and whether Internet gaming disorder the relationship between the two; The relationship between gamer loyalty and impulse buying. A total of 793 questionnaires were sent out and 519 were actually valid. The results show that narcissism and sadism have a positive relationship with hedonic, and there is a positive relationship between hedonism, gamer loyalty and Internet gaming disorder. Internet gaming disorder has a mediating effect on hedonic and gamer loyalty, and gamer loyalty has a positive relationship with impulse buying in online games.
