探討行動導遊創新服務

NCU Institutional Repository > 管理學院 > 企業管理學系碩士在職專班 > 博碩士論文 > Item 987654321/89311

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题名:	探討行動導遊創新服務
作者:	林振汶;Lin, Chen-Wen
贡献者:	企業管理學系在職專班
关键词:	行動導遊;商業模式;共享平台;虛擬實境(VR);擴增實境(AR)
日期:	2022-08-04
上传时间:	2022-10-04 11:10:04 (UTC+8)
出版者:	國立中央大學
摘要:	隨著科技時代的日新月異，市場上各大行業紛紛推出擴增實境 (Augment Reality, AR)及虛擬實境 (Virtual Reality, VR) 等各項電子設備，例如房仲業的官方網站從2016年起推出結合VR看屋方式，提供看屋者最及時透明房產資訊。或COVID-19疫情期間，大眾擔憂出外看病使染疫風險增加，因此延遲看診而影響病情，而為了解決因就醫困難以視訊診療取代傳統面對面看診，因此健保署擴大辦理「視訊診療照護」，令門診就醫能透過視訊，非接觸式看診，降低了到院治療的感染風險，保障公眾就醫的權利。，由此可知行動視訊業務格局正在發生變化。而透過行動視訊買賣雙方可透過網路平台進行交易，雙(多)邊市場也是21世紀數位經濟時代特徵之一，且這類網路平台交易亦可演變成一種共享經濟模式，例如許多行動服務提供商通過智能手機應用程序提供共享汽車或機車等服務。近幾年，隨著科技的演繹，數位行動科技用事物、構思來聯繫人與人之間，因此虛擬實境(VR)及擴增實境(AR)也成為熱門的技術，且在不久的將來可能會改變大眾旅遊的方式。也隨著數位產品越趨普及，根據調查指出多達六成以上遊客習慣使用智慧型行動裝置進行旅行前的規劃及預訂，包含住宿、景點或美食等。本研究於上述基礎下著重於新型態的虛擬實境(VR)及擴增實境(AR)旅遊創新模式的研究探討，希冀能以此創新商業模式建構旅遊互利共享平台，並說明其內容及如何發展，並透過Alexander Osterwalder & Yves Pigneur於2010年主張的Business Model Canvas 商業模式內九大要素來為擴增實境結合虛擬實境旅遊創新商業模式做研究與分析，研究如何設計新的旅遊創新模式，以因應因各種原因，例如疫情、健康狀態或無閒暇時間等因素導致無法親自出國的大眾，也能體驗國外生活及享受美景。 ;With the rapid development of science and technology, many industries in the market have gradually launched various equipment, Augment Reality (AR) and Virtual Reality (VR) for example. Since 2016, the official website of the real estate company released a house viewing method combined with VR to provide timely and transparent house viewing information for house viewers. During epidemic prevention period, people are worried about that going out to see a doctor will increase the risk of infection and might also delay medical treatment. In order to solve the difficulty of seeking medical treatment, the traditional face-to-face consultation has been replaced by video diagnosis and treatment. Therefore, the National Health Insurance Administration has expanded the "video diagnosis and treatment care", so that outpatients can see a doctor through video, zero-contact consultation, reduce the risk of infection in the hospital for medical treatment. Dual (multi)-sided markets are also one of the characteristics of the digital economy era in the 21st century. In recent years, with the interpretation of technology, digital mobile technology uses things and ideas to connect people with people, so virtual reality (VR) and augmented reality (AR) may also change the way of tourism in the coming future. In this study, we focus on discussion of new types of tourism innovation models, mobile tourism, hope to build a mutual benefit platform based on this innovative business model canvas, and explain its content and how to develop. And through the nine indicators of the Business Model Canvas, written by Alexander Osterwalder & Yves Pigneur in 2010, study how to design a new tourism innovation model for someone with particular reasons that cannot go abroad in person but can also enjoy beautiful scenery abroad.
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