保險經紀業E公司提昇高績效員工之營運策略;An Improvement Plan to Enhance Employee Performance for Insurance Brokerage Company E

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题名:	保險經紀業E公司提昇高績效員工之營運策略;An Improvement Plan to Enhance Employee Performance for Insurance Brokerage Company E
作者:	黃建霖;Huang, Chien-Lin
贡献者:	高階主管企管碩士班
关键词:	保經公司;激勵;獎酬制度;合夥人制;insurance broker company;incentive;reward system;partnership system
日期:	2022-07-05
上传时间:	2022-10-04 11:45:21 (UTC+8)
出版者:	國立中央大學
摘要:	保險，在臺灣人心目中早已是耳熟能詳的金融商品了。民眾除了習慣跟單一保險公司業務員購買保單外，多數消費者也會選擇保經公司的業務員。除了協助整合已購買的保單外，也會希望透過保經公司多元化的商品選擇，買到最適合自己的保單。本論文探討的保經公司E公司是橫跨兩岸的大型保經公司，兩岸員工人數合計也近萬人。在公司不斷追求成長的過程中，如何培養其員工提升產值並吸引其他業界高績效人才的加入，成為最重要的課題。本論文期盼透過「激勵」、「獎酬制度」、「合夥人制」的精神，探討E公司業務制度於市場上所面臨的挑戰。並針對其教育訓練系統、後勤業務支援系統及合夥人制精神的薪酬獎勵等三面向提出營運策略建議。;Insurance has long been a familiar financial service in the minds of Taiwanese. In addition to being accustomed to buying insurance policies with salesmen of a single insurance company, many consumers also choose to obtain services from salesmen of insurance brokerages, who also can assist in fulfilling their needs through integrating policies from multiple sources, ending up to be the most suitable insurance portfolio. The insurance brokerages company E, which is the target of this study, is a large insurance brokers across the Taiwan Strait, with a total of nearly 10,000 employees in Taiwan and mainland China. In the process of the company’s continuous pursuit of growth, how to train its employees to increase output value and attract high-performance talents from other company in the insurance industries has become the most important task. This study starts out by discussing the challenges faced by the company E, focusing on its business system in the market through the spirit of “incentive,” “reward system” and “partnership system.” A set of plans is proposed on three aspects of its operation strategies, namely, education and training, logistics business support mechanisms and salary incentives based on the spirit of partnership.
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