| 摘要: | 回首觀看臺灣的經濟成長，能站上全球經濟舞台，締造出耀眼的經濟奇蹟，『中小企業』扮演相當重要的角色。本論文研究架構為：第1~4章瞭解臺灣的中小企業經營與籌資管道；第5~7章對個案產業的說明及目前營運的現況；第8~9章觀察個案公司的因應措施及對研究結果提出適切的建議。
第1章：緒論。敘明研究動機與目的、研究範圍與限制及研究方法與流程。
第2章：文獻探討。敘明中小企業及新創企業之定義；國外中小企業發展情勢；中小企營運現況與財務資金，就先了解中小企業：扮演角色、經營年數、組織型態、資金融通、政府對策及措施。
第3章：臺灣資本市場的融資工具。就「金融市場」架構中的『資本市場』做研究，探討股票市場的金融工具及交易實務，探討債劵市場的金融工具及交易實務。
第4章：臺灣資本市場的籌資管道。研究臺灣多層次資本市場，從非公開發行公司到簡易公開發行公司，掛牌途徑有上櫃、上市、以及政府為新創事業設計新創捷徑，上市「創新板」和上櫃「戰略新板」。
第5章：個案產業之龍頭。經由「TEJ經濟新報」對臺灣上市(櫃)散熱零組件族群的廠商，針對產品別及銷售額做比較，挑選出「雙鴻科技股份有限公司」為該產業的龍頭代表；探討上下游產業鏈、產業龍頭公司的營運狀況及財務資訊。
第6章：本個案經營現況。以經營邁向第二十年的中小企業「T科技股份有限公司」為個案對象，並說明個案公司沿革、產業地位、產品介紹、品牌行銷、未來機會及挑戰等。
第7章：個案公司與龍頭公司比較。因兩個公司的規模不相當，所以先就財務報表數據，分別計算出各別的多項『財務比率分析』後再進行討論。
第8章：個案公司因應決策。個案公司為贏得產業市場的未來需求量，敘述增加投資動機及投資籌資規劃。
第9章：本研究結論與建議。綜合整理個案分析的研究結論，並對個案提出改善的研究建議。;Looking back and reviewing Taiwan′s economic growth, SME plays a role in Taiwan′s dazzling economic miracle on the global economic stage. "SMEs"(It is the abbreviation of“Small and Medium Enterprise”) play a very important role. The research structure of this paper is as follows: Chapters 1~4 understand the operation and financing channels of small and medium-sized enterprises in Taiwan; Chapters 5~7 explain the case industry and the current operation status; Chapter 8~9 observe the countermeasures and countermeasures of the case company. The results of the study make appropriate recommendations.
Chapter 1: Introduction. State the motivation and purpose of the research, the scope and limitations of the research, and the research methods and procedures.
Chapter 2: Literature review. Explain the definition of SMEs and new ventures; the development situation of foreign SMEs; the operation status and financial capital of SMEs, first understand SMEs: role, years of operation, organization type, financing, government countermeasures and measures .
Chapter 3: Financing Instruments in Taiwan′s Capital Market. Conduct research on the "capital market" in the "financial market" framework, discuss financial instruments and trading practices in the stock market, and discuss financial instruments and trading practices in the bond market.
Chapter 4: Financing Channels in Taiwan′s Capital Market. Research Taiwan′s multi-level capital market, from non-public offering companies to simple public offering companies, listing methods include OTC listing, listing, and the government′s design of shortcuts for new ventures, listing on the "Innovation Board" and listing on the "Strategic New Board" .
Chapter 5: The leader of the case industry. Through the "TEJ Economic News", the manufacturers of listed (cabinet) cooling components in Taiwan were compared according to product category and sales, and "Shuanghong Technology Co., Ltd." was selected as the leading representative of the industry; discussed the upstream and downstream industry chains , the operating status and financial information of leading companies in the industry.
Chapter 6: The current situation of this case. Taking "T Technology Co., Ltd.", a small and medium-sized enterprise operating in its 20th year, as the case object, and explaining the history of the case company, industry status, product introduction, brand marketing, future opportunities and challenges, etc.
Chapter 7: Comparison of case companies and leading companies. Because the scales of the two companies are not equal, we first calculate various "financial ratio analysis" based on the financial statement data before discussing.
Chapter 8: Case Firm Response Decisions. In order to win the future demand of the industrial market, the case company describes the motivation for increasing investment and the investment financing plan.
Chapter 9: Conclusions and recommendations of this study. Comprehensively sort out the research conclusions of the case analysis, and put forward research suggestions for improvement of the case. |
