關鍵詞：ISO驗證機構、半導體產業鏈、AHP、Ansoff Matrix。;The phenomenon of the greenhouse effect is becoming much more serious, so the awareness of ESG environmental protection and sustainability is gradually rising, and lot of enterprises and organizations have responded to energy conservation and carbon reduction policies. Besides, in recent years, international car companies have invested in the development of self-driving cars. For these reasons, the international ISO certification organization and related international certification bodies have successively formulated and released new ISO certification service standards on the topics of ESG environmental sustainability and autonomous driving safety, aiming to make both ISO certification bodies and enterprises have a basis for compliance. This study will take the semiconductor industry chain of Taiwan′s total manufacturing output volumes as the research category and A corporation in ISO certification body is taken as an example to compare A company with other ISO certification bodies, and deeply analyze how ISO certification agencies can provide differentiated ISO certification services for ISO management systems and new ISO certification standards that have been running for many years under the framework of customer relationship management, and then continue to explore the business strategy of ISO certification bodies for key customers when the certification bodies face the current or potential clients. The first part of the questionnaire is to survey some enterprises of Taiwan′s semiconductor industry chain and use the service matrix (Service Matrix) to analyze the current status of ISO certification standards. The second part is to use the analytic hierarchy process, AHP, to research the key factors for clients in choosing ISO certification bodies based on the semiconductor industry chain clients’ opinion. Finally, the Ansoff Matrix model is used to study the customer management strategies of key accounts is according to the analysis results obtained by service matrix and AHP. It is believed that the results of this study will help ISO certification bodies strengthen customer relationships, identify blue ocean business opportunities, and facilitate the operational growth of ISO verification services in the future.
Keywords: ISO certification body, semiconductor industry chain, AHP and Ansoff Matrix.
